Mercy Thoras

I am the Regional Product Marketing Manager, APAC at Match Group, where I lead product marketing strategy and execution across diverse markets in Asia Pacific. With over nine years of experience in digital marketing, brand, and culture-led storytelling, I focus on building brands people genuinely connect with and driving meaningful, scalable impact across the region. At Tinder, I lead content and culture marketing initiatives, working closely with creators, partners, and cross-functional teams to bring locally relevant yet globally resonant campaigns to life. Earlier in my career, I collaborated with brands such as Bacardi NH7 Weekender, Breezer Vivid Shuffle, and Bacardi Sessions, building a strong foundation in experiential and youth culture marketing. I was recognized as part of Social Samosa’s 30 Under 30, Class of 2025, for my work across brand and product marketing in APAC. I am also a YouTube Certified Audience Growth Specialist and a Google Certified Digital Marketer, with an MBA in Information Technology. I am passionate about shaping culture through thoughtful storytelling, partnerships, and experiences that resonate across markets, while continuing to learn, build, and grow as a regional leader.