Michael Mercer
Head of US Marketing @ Sotheby's International Realty
About
With over 15 years of experience in marketing, partnerships, and business strategy, I am a passionate and results-oriented people leader who thrives on creating value for customers, partners, and stakeholders.
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United States
Real Estate
Partnerships, Business Development, Product Marketing, Market Research, Analysis, Marketing Research, Budgets, Digital Marketing, Project Management, Integrated Marketing, Qualitative Research, Segmentation, Customer Insight, Advertising, Management, Marketing, Marketing Strategy, Digital Media, Data Analysis, Digital Strategy
Experience
Head of US Marketing
Sotheby's International Realty
• Lead the Marketing and Field Enablement organization across 13 company-owned markets in the US including NYC, the Hamptons, Greenwich, Palm Beach, San Francisco, California wine country, and Cape Cod • Oversee diverse team of Marketers, Designers and Production specialists in charge of creating agent- and client-facing marketing materials for both buyers and sellers
Vice President, Marketing and Partnerships
American Express
• Managed a geographically diverse team of stellar marketers and sales managers • Responsible for managing the Amex Offers card-linked offers platform • Led B2B and B2C marketing and sales strategy
Director, Digital Marketing Product Management
American Express
• Led team of sales, marketing and strategy managers, and oversaw development of scorecard goals and KPIs for Amex Offers platform • Managed third-party partnerships, financials and operations
Director, Digital Marketing and Insights Partnerships
American Express
• Oversaw marketing portfolio for clients in the travel, retail and dining industries • Led team of managers selling B2B2C marketing and analytics partnerships
Senior Manager, US Marketing and Insights
American Express
• Led analytics and data partnerships for global clients in the travel industry • Condensed large sets of customer data into insights for business clients
Senior Marketing Research Manager
The Economist
Marketing research and analytics - Ad sales support through targeted data reporting and case studies - Primary and secondary research via quantitative and qualitative sources, including focus groups and customer surveys of both businesses and consumers
Marketing Research Manager
The Economist
Account Executive
Global Sources
Shanghai City, China
Education
NYU Stern School of Business
Fairfield University
Michael Mercer's Contact Information
Phone
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