Mengxue Sun

• Managed and localized social media strategy for the Chinese market across Xiaohongshu (RED), WeChat, and Douyin. • Planned and executed content campaigns focused on running culture, outdoor lifestyle, and product storytelling, helping the brand connect with Chinese consumers. • Grew Xiaohongshu brand presence through consistent content strategy, community engagement, and influencer partnerships. • Monitored social media trends and audience insights to optimize campaign performance and adapt global brand messaging for the Chinese market. • Experienced in cross-border collaboration with global marketing teams, supporting China market growth through localized digital strategies.

• Prepared and built food items according to standardized recipes and directions. • Served food to customers while ensuring guest satisfaction and anticipating the customer’s needs.