Marlene Emig

I lead two core areas of work: structured AI education for design professionals and teams, and international exhibition and immersive experience design projects. • Founder and instructor of two cohort-based AI programs (Level 1 and Intermediate) for exhibition and experience design professionals, training 150+ creatives across 25 countries. • Teach AI-integrated workflows spanning creative brief, research, concept development, visualization, and pitch presentation. The intermediate level focuses on advanced storytelling and procedural data for design development. • Academic teaching includes a Bachelor-level AI elective at Saint Mary’s College of California (2026) and consecutive AI workshops for the Master’s program in Exhibition and Experience Design at FIT NYC (2024–2025). • Named one of four featured AI experts at the WXO Experience Summit in 2025. • Creative Director for 50+ large-scale exhibitions, events, and immersive environments, leading projects from pitch through on-site delivery. • Designed 70+ immersive environments for international clients, with a focus on narrative clarity, visitor experience, and build-ready design. • Integrating AI into agency-standard design workflows since 2022, reducing early-stage concept development time while maintaining creative authorship and quality. • Advocate for ethical, author-led AI use in professional design practice.

The World Experience Organization is where thought-leaders from diverse experience sectors collaborate in order to increase the impact of experiences.

• Directed and facilitated seamless collaboration among a diverse creative team, spanning concept, design, graphic, technical, and engineering domains, culminating in the noteworthy distinction for design excellence in Trade Fair Design Annual Year 22/23. • Liaised with newly acquired and long-standing clients of over 15 years. Initiated regular workshops to help manage and direct divided opinions on the client side and to move sign-off stages forward. • Conducted pitch presentations in English and German in boardroom or online settings of up to 40 people. These pitches followed concept submission documents prepared for tenders winning 25% of the time. • Led end-to-end planning and execution of 5 international exhibitions for Eppendorf, managing logistics, production checks, and service orders across conventions, resulting in increased product sales and lead generation in 2022. • Planned the 7000 square meter Samsung exhibition hall at IFA Berlin 2022 for 160K visitors during 5 days together with 5 project managers. • Conceptualized a 1600 square meter themed exhibition: The Space Pavilion at the Berlin Air Show (ILA 2022) had 73K visitors in 4 days showcasing space missions by the German and European space industries. • Implemented a youth-engaging booth design with eight 3-meter diameter helium-balloons floating at the start-up convention called DeGUT attracting 3000 visitors/day for the Brandenburg Investment Bank (ILB) in 2021 & 2022. • Revamped 500 sq m of office space into a collaborative tech incubator for 20 developers at Thales Group in 2021, overseeing all design phases, client communication and client approvals.

• Mastered all design phases starting with an invitational pitch process 80% of the time, followed by development of design, client approvals and implementation on site until show opening. • Presented to 15-30 clients from Korea and Switzerland in boardroom settings and managed all communication directly providing design and content ideas in English and German. • Directed a team of 6 artifact specialists and orchestrated the final historical prop and artifact arrangement on-site. • Spearheaded the Official FIFA Women's World Cup 2019™ exhibition in Paris with 3k visitors/day and 2018 FIFA World Cup Russia™ exhibition in Moscow with 94k visitors in 1,5 months. • Transformed the DVAG Corporate Museum into a modern permanent exhibition with a foyer experience in 2018. Liaised directly with project managers and contractors during design construction.

• Designed the spatial interior and exhibition experience of 'The Fullerton Hotel Singapore Gallery' with up to 1K vistors/day open since 2017. Developed UI/UX design for interactive stations showing multimedia content incl. events along a historical timeline. • Guided clients directly and in collaboration with Pico Group to complete the CDL Green Gallery 6-month exhibition at the Singapore Botanic Garden called “Urban Jungle” opened in 2016. • Prepared final art work for large-scale print production for 100-300 square meters of wall and floor graphics.

• Spearheaded projects in teams of 2-4 with supportive interdisciplinary designers. Delivered memorable visitor experiences and compelling storylines for all audiences in a series of six 6-month exhibitions at the Singapore Botanic Gardens during 2013-2016 using a variety of multi-media and sensual experiences. • Convinced clients of design solutions, offering ideas every step of the way, during all project phases for the 10-year permanent exhibition 'MHA Firearms Exhibition' in Singapore opening in 2015. • Illustrated and spatially translated content-rich stories spanning across 100 meters of gallery and thematic exhibition spaces for the Kingdom of Saudi Arabia Gallery exhibited within a 2-month period in Singapore in 2014. • Overseeing all design phases including build-up. 2016: F1 Lounge Experience for VIP guests (3-day exhibition experience). 2015: MHA Firearms Exhibition exhibited in Singapore (10-year permanent exhibition). 2014: Kingdom of Saudi Arabia Gallery exhibited in Singapore (2-month temporary exhibition). 2013-2016: Singapore Botanic Gardens (6-month temporary exhibitions during 3-year timeframe). 2013 / 2014: Singapore Discovery Center (4-month temporary exhibition).

• Completed 5-10 events, museum and trade show exhibitions for the Southeast Asian market per year. • Won intense 5-day concept design tender twice for a 4-month exhibition at the Singapore Discovery Center, built as designed in 1 month. • Created concept and storyline, initial content development, spatial and graphic development. • Planned out tactile and interactive experiences for visitors of all ages. • Proofed all fabrication before exhibition and show opening. • Facilitated client workshops to enable efficient design processes and sign-off procedures.

• Developed strategy for voice-generated AI-facilitated Amazon Alexa and Google Home assistants. • Conducted account services and project management for voice design innovations. • Pitched customized demos leading to 55% new business. • Liaised with clients and managed new business add-ons and additional features. • Managed the corporate brand and implemented corporate identity on all brand collateral and channels.

• Implemented concept designs and interactive ideation for permanent exhibitions coming up. • Prepared internal design proposals for the board. • Managed projects as part of my Exhibition Design Masters Degree at FIT.

• Designed the corporate identity and brand for this new startup launched in 2011. • Created the UI/UX design for an educational interactive yearbook online platform, revolutionary at the time. • Developed all web and print branding collateral, including business cards for 5 employees. • Aided client acquisition by preparing presentations for the founder to approach new clients.

• Created the brand identity and website for "Flocks", the winner of an ideas competition, still implemented today. • Developed the weaving structure of 8-10 meter wide hanging net structures. • Installed over 2000 reflective installation birds made of mirror foil. • Organised installation set-up and tear-down of this commissioned public art sculpture. • Initiated the portrait photography sessions of all 35 team members (including photo editing). • Received sponsorship by the Cambridge Arts Council and guided by the Boston Foundation for Architecture and the Boston Architectural College.

• Developed the game design and UI/UX design for a Japanese mobile phone game including the story, gameplay features and level design for an interactive museum game using Flash and Javascript on Japanese mobile devices (before iPhones existed). • Focused on promotional and interactive media advertising for the Japanese mobile phone market.

Design specialization: Information Design and Interactive Design