Memet TAZI

M’Hamed TAZI graduated from the Business School in Sophia Antipolis (France). He began his career in Paris at OMD as responsible of audiovisual projects that were developed with the French television channels (TF1 and M6 ) and French radio stations (Europe 1, RMC and Twitter). He integrates thereafter the diplomatic mission of the Kingdom of Morocco in Paris as a special advisor to the Ambassador, and he took in charge the promotion of investments in Morocco through “Le Groupe d’Impulsion France-Maroc” then “Tour Maroc Hexagone”, where he promoted the image of Morocco in several regions.​ In 2007, he decided to return to Morocco, when he took in charge the Communication's dpt of ECO.MEDIAS Group to develop the image of the publications "L'Economiste", "Assabah "and" Atlantic radio.” Two years later, he joined Renault Group in Morocco as Director of Communications. Where he had set an initial robust communication strategy, coordination of internal and external communication of the Group's entities and developed for the company an important network of opinion leaders, journalists and public figures. M'Hamed made partnerships with major festivals and drove the opening of Renault-Nissan plant in Tangier in February 2012 and the opening of its second production line in October 2013 . Among the major events under his leadership, the 5th anniversary (in 2010) and 10th anniversary (in 2015) of Dacia brand.​ In 2015, he became Head of CSR for Renault Group in Morocco. He shared his expertise for the benefit of education through the territorial roots program and sustainable mobility in Tangier, and also for topics related to environment, diversity and road safety.​ M'Hamed was member of Renault Group's Management Committee since 1st of March 2009. He was also member of several associations including the Club France-Morocco, as member of the Governing Council. In 2016, M'Hamed got promoted as GM PR & Communications for Nissan North Africa. Based in Cairo (Egypt), he was in charge of all brand and communications activities for Nissan (Renault Alliance partner) in six countries (Morocco, Algeria, Tunisa, Egypt, Sudan and Lybia). As key achievements : Pilot of Nissan Communication’s strategy, GT Academy’s deployment in North Africa, COP22 (co-pilot of Renault-Nissan’s involvement), Nissan Brand Strategy, Intelligent Mobility, EV’s strategy, Africa Forum (Nissan’s participation), Motor shows (Casablanca, Cairo, Algiers). M'Hamed was member of Executive Committee of Nissan Regional AFN. Back to Morocco, he founded Land of PR in Jan 2020.