melysa hawkswell
director, paid media
About
With 7+ years in digital advertising, I've honed my skills in the Paid Search/ SEM arena developing high-level strategy, diving deep in the optimization weeds and also supervising and training entry-level associates. I've worked closely with online managers of large and small scale e-comm and lead gen companies to develop media strategies tailored to their specific business needs and goals. Not only do I enjoy working closely with my clients but also with my coworkers to learn different skill sets and also put forth cohesive, integrated, successful media plans. Hands on experience with AdWords, Bing Ads, Google Analytics, Google Merchant Center, Doubleclick Search, Coremetrics, Omniture, and Exact Target.
united states
san diego
marketing and advertising
sem, google adwords, ppc, email marketing, marketing, online advertising, e commerce, search advertising, digital marketing, lead generation, online marketing, web analytics, advertising, doubleclick, keyword research, omniture, conversion optimization, marketing strategy, mobile marketing, campaign management, search engine marketing, msn adcenter, web marketing
Experience
director, paid media
req (formerly repequity)
marketing intern
internet marketing inc.
marketing intern
mindgruve
Generated monthly, quarterly, and annual marketing reports, performed general office tasks, assisted account managers.
marketing intern
heritage paper
Created an online customer satisfaction survey for the marketing department.
senior performance marketing strategist
piston agency
associate director, paid media
internet marketing inc.
assistant performance strategist
piston agency
senior retail search manager
cpc strategy
senior biddable media manager
piston agency
search account manager
3q digital
performance marketing strategist
piston agency
* PPC/SEM * Managed paid search accounts for multiple clients in Google & Bing * Developed SEM strategies to achieve client goals based on research of current trends * Managed goals related to ROAS, CPS, CPA, traffic, revenue, etc. * Optimized accounts using multiple platforms including DoubleClick for Search * Utilized tracking/analytics tools such as Coremetrics & Google Analytics * Created functional & client-ready reports allowing for easy analysis of accounts * Performed account audits for new clients to identify opportunities and threats within the account * Worked with account executives to ensure deliverables were completed on time & on budget * Addressed any client questions regarding performance * EMAIL MARKETING * Perform list hygiene tasks to ensure deliverability rates remain healthy. * Schedule sends for multiple email per week using ExactTarget platform * Perform A/B tests on subject lines to increase open rates * Provide weekly and monthly reporting outlining performance and key takeaways.
biddable media supervisor
piston agency
* Winner of iMedia's 2014, 2015 & 2016 Small Agency of the Year Award * Winner of the 2015 Landy Award for Best Integration of Search into Cross-Channel Marketing Campaign * Winner of iMedia's 2015 Best Agency for Programmatic Media Buying Award * Supervise Biddable team activities and develop detailed Biddable training and process materials * Expertise across all engines, including Google, Yahoo, Bing, etc. * Experience with multiple measurement tools & platforms, including Google AdWords, DoubleClick Search, Coremetrics, Omniture, etc. * Research, plan and execute large scale domestic and international search advertising campaigns for top clients with budgets exceeding $2MM/year * Development of annual media plans and forecasts to align with client initiatives, budget and goals * Monthly in-depth analysis of current campaigns, with ROI analysis * Also manage small Facebook campaigns and perform data and list management for an email program * Past Clients Included: Ray-Ban, Sunglass Hut, White House Black Market
Education
woodbridge high school
san diego state university
marketing
melysa hawkswell's Contact Information
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