Melody Timothee

-Strong knowledge of production workflows, production equipment, and experienced in working with and directing on-camera talent. Utilize up to date knowledge of product trends, consumer buying and photography/imaging technology to enhance product photo presentation. -Processing, editing, retouching and restoring images using Adobe Creative Suite -Clients have included: Nike, Netflix, Billboard, HBOMax, HGTV, Food Network, The Wall Street Journal, Fortune, The Washington Post, Inc. Magazine, Healthline Media, Universal Music Group, Interscope Records, Live Nation, iHeartMedia, Sweetgreen, Verizon, Redbull, Genius, Hulu, and Acura

-Manage marketing team consisting of Social Media Strategist, Marketing Assistant, and multiple Marketing Interns to implement marketing procedures that include copywriting, SEO/SEM, media buying, keyword research, and online content for internal/external accounts -Optimize KPIs in web and market research to identify performance in volumes such as Google position, focus keywords, organic search traffic, ROIs, backlinks, page site load time, and alt text -Build 12-month strategies, monthly analytical reports, and marketing procedures -Lead branded advertising campaigns, production shoots, and events by coordinating/collating content and staying up-to-date with digital technology trends and practices

-Responsible for execution of all media campaign elements, tracking development of creative assets, and ensuring deadlines are met -Develop production of creative/editorial concepts that are used in communication mediums including digital marketing, video, event branding, website, and social media. -Ensuring brand accuracy and consistency within each campaign for Cox Media Group-owned radio stations WEDR 99JAMZ, WHQT HOT 105, WFEZ Easy 93.1, and WFLC HITS 97.3 -Keep abreast of trends in the marketplace, especially competitively within the entertainment space -Serving as a liaison between sales, programming, and on-air departments -Advancing analytical reports into actionable insights, to understand the consumer and to improve marketing performance

Plans and organizes company’s active presence in several communication channels, including – media networks, online, social media, business/commercial events and industry meetings. Experience in Wordpress, Squarespace, Mailchimp, Slack, Keynote, PowerPoint and Google Analytics. Facilitates team and client meetings effectively weekly focusing on roles, updates on current projects, and preparing deadlines for content projects and assignments.

-Managed store operational duties such as employee scheduling, inventory count and cash handling. -Interviewed, hired and trained approximately 78 new employees in able to increase knowledge of store standards and policy. -Consistently increased sales efforts from an average of $3,000 to $5,000 daily as of February 2015. -Delivered recognized customer service to all customers by acting with a customer comes first attitude and connecting with the customer.

Managed social media content on Facebook, Twitter, LinkedIn and other outlets to provide relevant information for clients. Increased client exposure with more than 2,000 followers on each outlet combined compared to 400 previously. Developed new strategies for maintaining good relationships with the media. Contacted local media outlets such as WPLG Local 10, NBC 6 South Florida, WSVN-TV 7NEWS, CBS Miami, Miami Herald, and Sun Sentinel for media coverage and exposure. Created and published Press Releases for immediate release on the Overtown Music and Arts Festival. The festival promoted economic development in Miami’s earliest historically black community. Collaborated with local media outlets in order to increase exposure to the 3rd Annual Colors of the Caribbean. This event celebrated Caribbean American Heritage month with music and cuisine of the islands.