melodie laperdrix

* Ensure growth and profitability of the FR market by controlling the effective use of budget and resources. * Develop, implement and manage the annual marketing plan. Reduced cost by 5% thanks to better targeting and after launching a new referral incentive program. * Manage digital acquisition and retention strategies across all online channels together with the established teams: PPC, SEO, social media, PR, content marketing and CRM. * Identify and drive the implementation of new channels and technologies to boost sales growth. * Develop & implement a tailored sales approach with affiliate marketing networks and partners. * Optimise marketing mix and assets to increase sales and leads metrics. Reduced CPA by 10%. * Deliver market insight and run focus groups to assist in product innovation and aim to meet consumer expectations. * Ensure all online ads and assets are implemented correctly and converting. Make recommendations to improve digital performance and share best practices. * Coordinate and launch TV campaigns working closely with creative and media agencies.

* Build and maintain strong, long-lasting relationships with strategic European accounts (Groupon, Paddy Power, Vodafone). Responsible for a combined annual budget of €2 million. * Define and drive clients’ strategy according to their needs and objectives. * Run and communicate monthly campaign reviews to internal and external stakeholders. * Set up and monitor digital campaigns across channels: emailing, affiliate marketing, display. * Work on assets and campaigns optimisation to maximize ROI. * Identify potential new revenue to effectively grow up-selling and cross-selling opportunities. * Optimise sales flow to ensure that larger, more profitable deals are able to be served.

* In charge of CRM activities: manage commercial and automated campaigns based on relevant segmentation. Increased newsletter signups by 15% and email CTR by 10% within 1 year. * Manage affiliates/partners relations and implement initiatives to growth sales and increase ROI. * Work closely with PR agency to coordinate press releases, articles and interviews. * Grow social media visibility on Facebook / Twitter. Increased Fan base by 50% within 6 months. * Monitor campaigns performance and prioritize execution strategy based on revenue potential. * Write engaging and effective search engine optimised content for the blog to increase visits. * Support the SEM team with on-page keywords optimisation and link building.

* Brand management and business development (co-branding). * Wholesales management (budget, stock management, order, invoice). * Involved in PR and communication plan: private sales, special events, newsletter, social media.

* In charge of the loyalty program, (mailing, e-mailing, events). * Sales analysis and satisfaction survey. * Help set up postal mail and emailing campaigns (brief, production, results, optimisation).