Melissa Murray

Act as a trusted strategic partner who provides expert communications guidance and coaching to project leadership teams and senior-level executives to achieve business outcomes. Support the ENMAX Energy team—generation and retail—to develop, implement and measure communications that advance business objectives and enhance ENMAX's brand. Support the Safety and Information Technology teams to help create communications plans, processes and guidelines to create consistency in approach and elevate the team, work and outcomes. Learn about and share innovative communications solutions to help strengthen the team's performance. Write compelling content for a variety of channels (video, intranet, social and earned media). A member of the crisis communications, social and media relations team.

Created engaging content for diverse stakeholders and audiences across multiple channels to deliver against corporate objectives and grow employee engagement. Coached and mentored team members in strategic, omni-channel communications planning. Ensured performance consistency within the team to meet the business’ strategic, long-term goals. Practices diplomacy, professionalism and good judgment in growing and maintaining relationships within the business and in leading and developing the people on my own team. • Acted as a true partner to the business; working closely with key stakeholders (executive team, HR, safety, Information Services, etc.) to provide insights and recommendations that positively impacted the way the company communicates to and engages with internal and external stakeholders • Worked with AVP Corporate Communications in defining elements of the annual communications / marketing plan, budget, succession planning and the reputation management of the team • Worked closely with the marketing, digital comms, graphic design and media relations teams to build more complete and consistent internal/corporate communications plans • Contributed to organization-wide strategic communications planning, analysis and ongoing decision-making, bringing the right people together for ideas, discussion and decisions as required • Guided the team to consistently measure impacts of communications and drill-down to understand opportunities for future improvement • Managed the corporate intranet; Launched and oversaw content and technology development for company’s internal communications mobile app • Worked in tandem with Government Relations team and managed the community relations team including ongoing updates to corporate website messaging to meet common community and/or municipal concerns • Wrote content for annual report and ESG report; assisted in execution of Investor Day and AGM

Working with internal stakeholders to ensure timely and consistent communication and engagement between client groups and employees. Lead a team on the improvement and development of a range of communication channels including the implementation, regular use and championing of these communications platforms, ensuring they are embedded into daily working life and provide an effective two-way flow of information with employees. MAIN ACCOUNTABILITIES · Manage a team to develop and execute internal communications content plans alongside internal stakeholders that align with strategic and operational requirements. · Plan, edit and write content for a variety of internal communication channels (magazine, intranet, social media, presentations, website, employee mobile apps). · Promote quality content and user engagement across internal communications platforms, ensuring all internal communications content is consistent with brand and tone of voice. · Take complex, industry-specific topics and create clear, concise communications for external audiences. Includes annual reports, customers presentations and executive team speaking notes and letters. · Plan and organize events which encourage two-way dialogue between management and employees, such as employee town halls and executive speaking engagements (internal and external). · Interpret internal communications data and user feedback to evaluate and improve internal communications and employee engagement. · Manage the external communications response to community inquiries, comments and complaints.

As a member of the Public Affairs and Communications group, I managed a team to develop and deliver corporate communications. Together, we implemented and evaluated communications and event plans, executed communication tools in support of deliverables, and built and managed a budget to achieve our internal and external communications goals. COMMUNITY AFFAIRS • Monitor developing issues that could impact the Company and work with the government affairs team and appropriate stakeholders to develop or recommend appropriate actions. • Support government affairs initiatives as required, including writing briefing materials and correspondence, creating presentation materials, and identifying and leveraging opportunities. • Write and edit content for employee intranet and magazine; public website; and media releases. • Participate in the implementation of government outreach and engagement strategies. • Regularly review federal policy amendments (Canada and USA) that could impact the Company, identify issues of potential interest, and/or recommend appropriate actions. COMMUNITY INVESTMENT • Review, assess, and advise on incoming funding requests and potential community partnerships by vetting against investment pillars and other funding criteria. • Identify appropriate community partners as funding recipients for CP sponsored events. • Prepare partnership agreements for executive approval. • Monitor agreements with grant recipients and review their progress and final reports. • Maintain a database of program information using current technologies and online applications; maintain up-to-date files on each project. (Benevity) • Deliver internal sponsorship programs, including employee sponsorships and donations; community donations

Responsibilities included those listed above (Community Affairs), though in this role I reported to the director corporate communications and was not yet managing a team.

Advisor to the executive members of the Information Technology group, including direct collaboration with the CIO. Accountabilities include developing, executing and measuring effectiveness of strategic internal/external communication (change management). Provide guidance to 500+ person IT team on how to effectively communicate with business partners. Assist the New Media team on optimizing and improving corporate online presence and digital brand awareness (e.g. managing corporate Facebook and Twitter accounts; Google Adwords buy; SEO).

Worked directly with the Director of Marketing and managed Graphic Design team to support the effective and efficient execution of the Firm’s strategic marketing plans and programs. • Coordinated and communicated key requirements for all proposal responses; wrote, edited and copy-edited content for submission • Coordinated Just-in-time proposal tracking • Provided overall quality assurance for all proposal submissions • Conducted research into new and existing markets and market activities to support business development initiatives and competitive intelligence • Updated website to ensure the Firm was well represented

Marketing & Communications Responsible for the development and implementation of marketing communications programs to support achievement of brand communication and marketing objectives. • Managed marketing budget for Travelodge brand across Canada (95 hotel portfolio) • Directed the development and production of print and online advertising and promotional materials for regional and national market use • Wrote and edited content for web; assisted franchisees with social media programs and results tracking • Managed the customer loyalty program including promotions and customer retention • Maintained primary relationships with outside vendors relating to the development, production and implementation of advertising, promotional, public relations, convention and corporate communications programs • Planned and coordinated annual brand conference and quarterly board meetings

Assisted in the ongoing development of improved brand reputation: editing of internal and external communications; updating special online brand offerings; event and convention planning. Managed the strategic scheduling of all regional marketing initiatives. • Led brand editorial capture for internal and external communication pieces, including print and online newsletters, magazines and surveys • Coordinated regional marketing program; managed media buy and assisted franchisees with local marketing initiatives • Investigated and reported on emerging Web technology and techniques to aid the development and implementation of next-generation communications solutions.

Coordinated the development of communication vehicles and messaging targeted at internal and external audiences within Rice Financial businesses and managed company's external client events. Wrote and edited material to help educate, inform and inspire Rice Financial clients.