melissa hohertz-foat

senior customer engagement strategy

About

A few decades of customer experience journey mapping and engagement strategy, digital marketing planning / execution, and project and process management, plus a wicked sense of humor. I specialize in leading journey mapping, integrating marketing campaigns, digital / web optimization, stakeholder relationship management and team management.

Country

united states

City

minneapolis

Industry

marketing and advertising

Skill

strategy, leadership, strategic planning, cross functional team leadership, e commerce, management, b2b, marketing, process improvement, account management, vendor management, strategic partnerships, marketing strategy, sales operations, customer retention, competitive analysis, p&l management, customer experience, product marketing, retail, crm, new business development, program management, sales management, team leadership, product management, pricing, contract negotiation, coaching, long distance running, business strategy, digital marketing, performance management, linguistics, p&l, customer relationship management, business process improvement, business development, business to business

Experience

senior consultant and 'crm goddess'

antenna

2017-1 - Present · 9 yrs 9 mos

Creates and implements orchestrated growth strategy, managing marketing and technology teams seeking to build or improve integrated, scalable solutions for rapid growth.

vice president of marketing and business development

bank of america

2007-1 - 2009-1 · 2 yrs 1 mo

senior customer engagement strategy

banner engineering

2020-1 - Present · 6 yrs 9 mos

director of marketing and business development

cvs health

2009-1 - 2011-1 · 2 yrs 1 mo

senior director, marketing and business development

bny mellon

2004-1 - 2007-1 · 3 yrs 1 mo

director, b2b, b2b2c e-commerce

best buy

2011-5 - 2014-7 · 3 yrs 3 mos

director, business to business and b2b2c marketing

redbrick health

2014-7 - 2015-11 · 1 yr 5 mos

financial wholesaler and director, marketing

allianz life

1999-1 - 2004-1 · 5 yrs 1 mo

senior consultant, digital strategy

bluespire marketing

2015-11 - 2017-1 · 1 yr 3 mos

Bluespire specializes in personalized engagement for life's decisions.The organization combines marketing strategy, technology and content to drive growth for clients in senior living, healthcare and financial services.When organizations choose Bluespire, they aspire to more. That's because today's consumer is seeking an engaging experience that is personalized to them—and marketers require more in order to deliver that experience. Team with a partner who already knows your industry.For 30+ years, some of the most well-known brands in our core industries have chosen Bluespire as a preferred marketing partner. Our 250+ employees work every day to engage consumers looking to finance their first home, deliver their first child, decide where they will live out their retirement years and address other major life decisions.Learn more about how you can Aspire to More for your organization by visiting bluespiremarketing.com.