Melissa Finestone

I founded The Mulk Co in 2018 to provide alternative solutions to dairy milk. We now make ten flavors that include classics like Chocolate and Strawberry to popular flavors such as Cold Brew, Golden and Honey Lavender. Our mulks are plant-based, cold-pressed and do not contain artificial thickeners or preservatives and are lightly sweetened using natural sugars.

New Account acquisition. Independent Store Sales and Maintenance. Distribution Center Management. Distributor Sales Team Coordination. Demo Team Coordination. Distribution Center Management. Customer Service through Supply Chain to Store.

Weekly sellouts due to friendly, knowledgeable and vibrant interaction with customers. Formed part of the Costco roadshow team promoting to and serving 1000+ customers per day. Maintain excellent rapport with customers, fellow vendors and market managers at seven San Diegan farmers markets once weekly.

Generate new business for the agency using a CRM program, Salesforce. Take responsibility for the creation and development of new business proposals with accountability for content and financials. Lead team through new business development process.Actively seek additional projects/new business from existing clients.Write, edit & proofread materials, newsletters, case studies, proposals and copy for online and offline marketing materials. Attend trade shows and expos relevant to the company`s target market to generate new business.

Manages Vision and Sound`s state-of-the-art showroom developing relationships with high-end residential homeowners, architects, interior designers, construction companies and trade suppliers. Implements marketing strategies to build awareness of the company as one of the leaders in home automation in the South Bay area. Develops industry-specific relationships by attending local Interior Design and Architecture events. Manages the showroom`s day-to-day practices including basic bookkeeping, payroll, inventory management and providing field technician support.

Excelled in customer service by greeting and acknowledging all customers with enthusiastic, outgoing and culinary-informed rapport. Aided customers in locating desired items based on individual requirements. Operated the company POS system. Assisted in replenishing floor stock, display maintenance and presentation. Assisted at promotional events giving five star concierge service. Achieved outstanding sales performance and results.

Responsible for building sales and brand awareness among a student demographic. Implemented brand tactics to generate credibility among peers and cultivate long-term loyalty. Created a partnership program between Chipotle and Sustainable Works to enhance student education on the importance of sustainable farming methods. Assisted with Promotions and Public Relations at the following events: Santa Monica`s Good Food Festival & Conference, Variety`s Power of Youth, Luc Robitaille`s “Lunch With A Legend”.

Initiated marketing strategies by deploying online and offline direct marketing tactics. Distributed press releases on hard copy and online. Assisted the launch of SMCs social media platforms: Facebook, YouTube and Twitter and maintains by uploading content on current events. Promotes SMC blogging about current events on Santa Monica Patch.com. Doubled users of Santa Monica College Official Facebook page by acting as student liaison. Photographs chosen for Santa Monica College`s award winning newsletter, info@smc.com

Handled event production for the official launches of Xbox game, Deus Ex: Human Revolution; Verizon, 4G LTE; L.G. Revolution smartphone; and Samsung Galaxy Tab 10.1. Oversaw event planning and supervision, vendor research and coordination, and venue scouting and logistics.

Achieved brand objectives for network shows by developing on-target promotional travel programs for FX “Sons of Anarchy”, EPIX, A&E “Storage Wars” as well as Nickelodeon`s Kids` Choice Awards 2011. Conceptualized and implemented marketing promotions and content for networks. Organized all aspects of promotional materials to network standards. Managed staff and oversaw logistics for the production of Nickelodeon`s Kids` Choice Awards 2011

Founder and running as President, The Social Enterprise Group (SEG) - SMC. A student club that platforms the "for-profit-for-difference" businesses model and is the go-to club for all issues on social entrepreneurism.