Melissa Mark

- Founded and established a successful photography company specializing in brand, product, and portrait photography. -Develop and implement innovative marketing strategies that lead to increased brand visibility, customer engagement and revenue growth each year. -In charge of all aspects of daily business operations, including digital marketing, lead generation, partnerships, client relations, scheduling and managing deadlines. -Lead a team of photographers and editors over various projects. -Worked with reputable brands such as Google, Microsoft, SXSW, Hendricks.

•Develop email nurture campaigns. Design email templates, organize contact lists, schedule emails, review results and make appropriate adjustments. •Implement Hubspot automation software, which includes, email marketing, social media marketing, pay per click advertising campaigns (LinkedIn/Facebook) to increase leads. •Design newsletter layout and develop content for monthly newsletters. •Create and update monthly marketing campaign plan. •Craft content/editorial calendar and write blog posts with CTA, capturing new business leads to add to our database. •Schedule, promote, and host webinars driving an increase of traffic to our website. •Develop and execute strategic marketing funnel to grow new business leads.

•Co-founded music licensing company to provide monetary opportunities to artists through the marketing of their music to advertising, TV, and film music supervisors. •Photographed and wrote about local bands, concerts, music festivals for promotion on the blog.

•Responsible for customer communications across multiple verticals such as mass email campaigns, press releases, blog posts, social media marketing, and events. •Design and develop marketing collateral including print advertisements and product catalogs to fulfill specific creative briefs. •Provide creative direction to our database of 5,000 bloggers and magazine editors. •Present product portfolio to potential clients at trade shows. •Maintain and update website and social media accounts •Responsible for mass email campaigns, press releases, and blog posts. •Manage outreach and promotion of our non-profit arm, Thinksocial. Connect with non-profit partners and promote their mission through press releases and social media campaigns. •Built and designed Ambassador and Influencer programs. •Plan and manage over 70 special events in major markets across the US. •Manage Google AdWords, Google Merchant Center, Amazon Ads, Amazon Vendor Central.

•Responsible for social media and PR strategy. •Design digital marketing materials for website and social media.

•Responsible for weekly story ideas on local and national musicians and for posting on various social media outlets. •Assist with promotion and execution of Official SXSW showcase. •Design digital marketing materials for website and social media. •Schedule and conduct one-on-one interviews with various artists.

•Responsible for creating content to promote Bulladora Music Festival. •Design digital marketing materials for website and social media, using Adobe Photoshop.

Led presentations to advertising agency executives, pitching music concepts for future music content consideration, which resulted in over $100,000 worth of new business. Developed marketing strategies to increase brand awareness and attract new clientele. Created and executed quarterly special events to deepen client relationships. Managed the development of new website by directing timelines and deliverables. Curated and managed music libraries to cater to expanding needs of client base.

•Responsible for story ideas on various Chicago based musicians •Schedule and conduct one-on-one interviews with artists •Write reviews on artists, albums, and concerts for publication on windycityrock.net

•Managed press lounge and media check-in for over 600 credential media (MTV, VH1, JBTV, RedEye Chicago, The Onion, Spin, Time Out Chicago, Metromix, Nylon Magazine, Grooveshark, etc.) •Assisted media with interviews of performing bands •Successfully assisted with the immediate evacuation over 160,000 guests during an unexpected oncoming storm