Melissa Vasaturo

Marketing Manager @ Tidewater

About

With years of experience in retail and marketing, I have honed my skills in strategic planning, merchandising, buying, brand development, digital marketing, website maintenance and retail sales. My career is marked by a successful business launch and innovative marketing strategies that have significantly increased brand visibility and revenue.

Country

United States

City

Tampa

Industry

Retail

Skill

Event Planning, Convincing People, Brand Awareness, Strategic Project Management, Financial Procedures, Knowledge Sharing, Application Performance Management, Visual Merchandising, Influencer Marketing, Management, Marketing Campaign Management, Positive Work Environment, Social Media, Leadership, Education Management, Media Preparation, Marketing Presentations, Merchandising Strategies, Online Campaign Management, Sales Management

Experience

Marketing Manager

Tidewater

2024-7 - 2026-1 · 1 yr 7 mos

Delivered personalized and exceptional customer service by leveraging extensive product knowledge to resolve inquiries. Cultivated a welcoming environment with an upbeat attitude consistently meeting and exceeding sales goals. Managed their social media account to grow engagement and accelerate revenue. Increased overall retail sales through execution of effective merchandising strategies. Developed a comprehensive sales management strategy that improved team sales.

Boutique Owner

The Ivory Palm

2019-3 - 2023-3 · 4 yrs 1 mo

Developed a cross-channel media campaign, growing followers and increasing engagement rates by 30%. Directed a team of 8 employees, fostering an environment of customer satisfaction and growing annual sales by 80%. Created, designed, and maintained website through Shopify as well as developed monthly newsletters to sustain client relations. Implemented financial analysis procedures to ensure business success. Conceptualized store space, function, and design as well as developed all merchandising and signage throughout the boutique. Planned, coordinated, and managed events and pop-ups. Led a successful influencer marketing campaign that resulted in increased engagement on social media platforms.

Owner

The Ivory Palm

2019 - 2023 · 4 yrs

A Lifestyle Boutique and Modern Gifting Company Brick & Mortar/Online

Creative Director

Reunion Celebrations

2002-8 - 2003-3 · 8 mos

Directed public relations campaign by creating missions statement, preparing and producing media kit, establishing media contacts, and building marketing brochures. Created numerous advertising proposals as well as generated presentations for marketing team to utilize. Consulted and planned detailed events to make the clients concept an actuality. Designed and implemented business management operations.

Marketing and Promotions Coordinator at 93.3 FLZ and 620WDAE

Clear Channel Europe

2002 - 2003 · 1 yr

Tampa/St. Petersburg, Florida Area

Co Director

Victoria’s Secret & Co.

1999-5 - 2002-8 · 3 yrs 4 mos

Assisted as the educational manager to train and motivate employees, created and executed instructional meetings, and designed incentive plans. Conducted marketing research by developing interventions to consequently improve store productivity. Designed, applied, and managed numerous sales events and promotions. Directed employees with a positive attitude, providing significant results with client relationships and high sales levels.