melissa toro

marketing communications specialist

About

Creative and experienced marketing and communications professional and project manager with 14+ years in the industry. Recognized for her analytical skills and the ability to turn simple ideas into strategic concepts to serve client's needs with an integrated and flawless execution. Constantly keeps up with market trends. Proactive and team player. Exceptional work ethic and commitment.

Country

puerto rico

City

puerto rico

Industry

marketing and advertising

Skill

social media, presentation development, creativity, bilingual english/spanish, brand development, strategist, visual communication, press releases, media relations, event planning, corporate communications, digital marketing, advertising, promotions, integrated marketing, strategic planning, strategy, media planning, idea generation, online advertising, multi tasked, presentation design, integrated marketing communications planning, marketing, training, market analysis, social media marketing, social media communications, content development, budgets, marketing research, shopper marketing, sponsorship generation, teamwork, public relations, marketing communications, marketing strategy, analysis, sponsorship activation, conceptualizer, publicity

Experience

marketing communications specialist

senior account executive

c square group the marketing source

2004-1 - 2012-1 · 8 yrs 1 mo

vice-president

c square group the marketing source

2012-4 - 2013-7 · 1 yr 4 mos

* Same as Senior Account Executive (below), plus * Accounts team supervision (3+) * Recruitment * Business development * Business proposals and negotiation * Billing monitoring

met and marketing

red bull

2001-3 - 2004-8 · 3 yrs 6 mos

* Responsibilities included: * Identifying sampling and sales opportunities for the brand to report to sales team * Development of unique programs and events for key consumer groups * Maximize brand’s exposure at events and trade * Educate consumers and retailers about product’s benefits and usage opportunities * Gather consumer and trade client insights and report to management