Melissa Lycan, MBA

• Oversee major bid opportunities for our aftermarket sales customers • Manage multi-million-dollar category accounts with key customers • Delivered sales growth through new product rollouts and strengthened customer engagement and partnership. • Streamlined processes to improve operational efficiency and team productivity. • Consistently achieved and surpassed sales and performance goals.

• Manage e-commerce business with The Home Depot in alignment with their interconnected retail strategy. • Delivered strong account management and world class customer support to grow the business. Utilized digital marketing and search engine optimization increasing sales volume 7% and John Deere exposure. • Developed Home Depot.com White Glove automation across US increasing sales volume 50% and reducing cost 6%. • Planned and executed the John Deere “1 Millionth Easy Change” campaign celebrating employee, supplier and customer success. • Led Go To Market efforts to introduce the new 100 Series line-up with the new Easy Change 30 second oil. • Liaison to ensure communication between Home Depot, John Deere and 3rd party providers on out-for-repair processes and to ensure 100% coverage for all OFR. • Ensured success in 100 Series Dealer Go to Market initiatives with promotions and online content, increasing sales by 11%.

• Organized and implemented Go to Marketing planning meetings for multiple marketing groups ensuring the organization delivers actionable tactics. • Developed and introduced new Marketing Actions Portal – Communicated key marketing tactics to Region 4 employees and dealers. • Completed Customer Needs Analysis through planning and managing Utility Vehicle and Commercial Mowing projects and events to build exposure while gathering feedback for future product improvement designs and growing customer loyalty.

• Lead dealer communication and customer awareness to successfully promote utility vehicles in a competitive customer segment. • Developed and taught over 20 training courses (Deere Camp / BTL) to educate over 2,000 dealer and company personnel about utility vehicle products, driving sales volumes through increased channel awareness. • Coordinated national promotional events for the new XUV utility vehicle: Ducks Unlimited Great Outdoors festival, Pheasants Forever, Purina workshops – over 50,000 total attendees.

• Created and led an enterprise-wide team to develop and implement a recruiting website for 2,000+ dealers to more effectively identify and retain critical talent. • Developed software to manage service wait times for U.S. dealers, identifying gaps and best practices. • Coordinated Deere’s engagement with “Futures for Kids” initiative to promote service technician opportunities and enhance the talent pipeline for dealers.

• Managed six-person team to coordinate dealer relationship with newly created mass channel business – over 500 dealerships interacting with 1,400 Home Depot stores in the US and Canada • Established processes and procedures that enabled the team to deliver world class operational metrics – over 80% warranty registration rate; over 90% PDI rate • Supervised problem resolution with Home Depot corporate managers and John Deere dealers.

• Managed service-level relationship between dealers and Home Depot sales staff, achieving top metrics for PDI, sales follow-up, and warranty registration. • Developed and conducted training programs for dealer / HD staff – 25 sessions with 1,000+ participants. • Coordinated development of informational tracking software specifications for new Mass Relations department. – Creation of a Mass Channel Business Objects universe to track measurement of PDI, warranty registration and follow up after the sale metrics.