Melissa Couch
Senior Program Manager @ The Royal Commission for AlUla
About
Strategic Program Leader | Destination & Brand Development | Vision 2030 With over 20 years of experience, I specialise in leading large-scale programs across tourism, hospitality, content strategy, and investment-driven development. I thrive at the intersection of strategy, execution, and stakeholder engagement, driving initiatives that shape luxury destinations and global partnerships. Currently, I’m leading tourism development projects in Saudi Arabia under Vision 2030, managing high-profile collaborations and ensuring alignment with international best practices. My expertise spans program execution, investment attraction, and brand storytelling, re-enforced by my deep understanding of cross-cultural markets. - Speaker | Global Project Management Forum 2024 - Program Lead | Hospitality & Content Marketing Initiatives - Strategic Advisor | Destination & Brand Development Let’s connect to discuss tourism, impactful story-telling, investment, and program leadership in emerging markets.
Saudi Arabia
Riyadh
Leisure, Travel & Tourism
Smart Tourism & Emerging Technologies, Data-driven Decision Making, User Experience Design (UED), Interior Design & Architecture, Executive Decision-making, Change Management, Women's Leadership, Coaching & Mentoring, Talent Development, Leading and mentoring large teams, Customer Relationship Management (CRM), Cross-Cultural Communication Skills, Business development and partnerships, High-level stakeholder negotiation, Government and private sector collaboration, Thought leadership and public speaking, Film ecosystem development, Content development and storytelling, Strategic brand positioning, Tourism investment strategies
Experience
Senior Program Manager
The Royal Commission for AlUla
Riyadh, Saudi Arabia
Portfolio Manager (acting) | Destination Marketing | Film Alula
The Royal Commission for AlUla
Riyadh, Saudi Arabia
Program Manager
The Royal Commission for AlUla
Riyadh, Saudi Arabia
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Education
AGSM @ UNSW Business School
Business Administration and Management, General
Australian Institute of Management
Project Management
University of Technology Sydney
Double Degree Interior Design and International Studies (France Major)
Melissa Couch's Contact Information
Phone
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