Melissa A.

CRM Specialist > CRM Manager > Sales and Marketing Manager Led social media strategy and produced visual and written content to enhance brand identity and engagement. Managed influencer partnerships and collaborations. Oversaw Shopify and Stripe operations, including payments, refunds, and billing disputes, while maintaining CRM data and handling all customer communications to support retention. Closed wholesale and corporate sales, developing and maintaining key partnerships. Managed corporate gifting programs with clients including NBA and NFL teams and luxury hotels, designing customized products in collaboration with them.

Founded and grew a successful boutique coffee brand with a strong local following. Built and led a customer-focused team, delivering an exceptional guest experience and brand loyalty. Developed and executed social media and influencer marketing strategies that increased visibility and engagement. Produced original visual content and hosted branded events that strengthened community presence.

FENDI Headquarters, Palazzo FENDI, Villa Laetitia Supported Anna Fendi and cultivated professional relationships with Ilaria Fendi, accompanying them to events, client meetings, and visits to Ilaria Venturini Fendi’s I Casali del Pino estate. Gained hands-on experience with the brand’s fur atelier and product craftsmanship at Palazzo Fendi. Assisted and observed the Private Client Relations department to deepen understanding of luxury brand operations. Developed a refined insight into heritage brand storytelling and high-end client engagement within a legacy fashion house.

Provided exceptional customer service to VIP guests, ensuring their needs and requests were met promptly and efficiently. Acted as a point of contact for them. Checked in and out hotel guests. Handled guest complaints. Educated guests about available amenities and coordinated delivery of desired services. Oversaw services in lobby and guest lounge space.