Melisa Altuntaş Karanlık

• Managing network development strategy in line with MS target & penetration • Maintained competition and geographic analysis • Identifies opportunities in channel distribution. • Introduced solution for operational excellence, develop and follow up procedures, reporting. • Created data-driven approach to manage annual budgets aligned with dealer channel development (equipment and corporate identity). • Collaborated with sales team to manage field execution as POS opening and orientation. (managed over 20 POS) • Reporting channel and city-based performances as MS, strength and weakness in different product groups. • Collaborating with customer experience team to develop dealer engagement and sales campaign incentive for B2C sales campaign planning. Worked with cross-functional teams (product management, IT and finance) and 3rd party companies to coordinate enchance MS target ana operational excellence • Incentive budget for dealer investment is planned as capex

• Localized of global targets and engage local partners. • Provided strategic inputs for product management team. • Competitor analysis. • Created annual sales and marketing plan aligned with revenue forecasts and digital initiatives. • Improved channel performance & optimized margin. (resulting in 5% increase in profit margin) • Increased channel coverage through consistence hard work and dedication. Worked with product management team to design campaigns • Monitored / Managed discounts, rebates and special price agreement for channel. • Deployed channel program for profitable growth at Pakistan & Central Asia. • Exceeded sales goals [25]% by effectively applying analyzed data to marketing campaigns (pricing) and sharing data interdepartmentally. • Coordinated with marketing communication team and public relations teams to execute digital software engagement to increase average user

• Annual marketing strategic plan and target to gain market share in 9 different product family. • Topline & Bottomline follow-up. • Create Business Plan & define actions for distributor channel to improve performance. • Those actions included price initiatives; special campaigns and engaging look to improve loyalty. • Provide competitive insight and trends in support of sales pursuits. • Price Positioning according to value-base-pricing - Create Go-to-market strategies for new launches. • Campaign & pop-up designs. • Create marketing communication assets for go to market approach.

• Sales work involved in preparing commercial and technical tenders or proposals. • Selection of appropriate product for different applications. • Providing technical solutions. • Order, stock and shipping management. • Training and knowledge transfer of new products and technologies to sales team. • Preparing weekly, monthly sales reports. • Giving technical training for the needs of customers (designers, installers etc.). • Presentations in seminars related to products and systems in various cities in the region. • Providing product training for distributor sales team

• Select the most relevant product for the water management system. • Development of sales organization in the region as Inside sales. • Order purchases and follow-ups, after-sales support, technical service orientation.

ERASMUS EXCHANGE PROGRAM