Melina Zheng

English-Chinese translator. translated taining manuals, company brochure, etc.

-Identified and developed new business with potential and existing customers for in-company management training programmes; - proposed customized talent development solutions including management training programs and other relevant activities for multi-national and local companies; - liaised with teaching faculty and help in programme designing and preparation; - Monitored and evaluated programme quality. Achievements: Successfully designed and accomplished customized in-company training for clients as: Eli Lilly, Wyeth, GE Healthcare, AstraZeneca, Pfizer, Roche, Schneider, Swiss Re, DuPont, HP, IBM, AICM (Association of International Chemical Manufacturers), IESE Business School, Rotterdam School of Management, TCL-Thomson, Sinopec, CNOOC, East China Architectural Design & Research Institute Co., Ltd., etc.

- Brand management and market development for key client (Metersbonwe); - Proposed brand strategy, proposed and implemented marketing plan including advertising, PR and promotion, etc.; - led, trained and managed team members; Achievements: - Help client improve its brand positioning and strategy; - Successfully planned and executed launch campaign for spring/summer collection, including shooting of print ad, advertising and promotion, etc.

- Recruited, trained and managed junior team members; - New product selection, testing and registration for the brand “Helena Rubinstein”; - Designed and implemented marketing plan included advertising, PR and promotional events; - Supervised and evaluated advertising, PR, media, production, marketing research; - Sales forecast, report and analysis; Achievements: Since its launch, Helena Rubinstein remained top five in sales among Lancôme, Estee Lauder and Shiseido. It was one of the fast-growing international cosmetics brands in China market.

- Trained and supervised junior staffs in the account service team; - Proposed, executed and evaluated advertising campaign including creative works, media plan, PR plan, etc.; - Conducted market research on consumer behavior, competitor analysis and market analysis. Key clients: Virgin Atlantic Airways; Astra Pharmaceutical; Swiss Movado Watch; Levis Paint; Beiersdorf AG

Led the sales team for market development and product sales; recruited, trained and managed sales team members Achievements: Recruited and maintained more than 100 loyal customers, recruited over 30 stable sales team members; led the sales team became one of the most active teams.

Research projects including: MBA Program in China (Dissertation); Integrated Marketing Communication Strategy of Absolut Vodka; Marketing Channel of United Color of Benetton; The Organization Structure of Bertelsmann

Majored in Englishi Language and Literature, minor in Public Relations.