Melih PAZARLIOGLU

Senior E-Commerce Manager @ Corendon Airlines

About

With over 15 years of international experience, I have held leadership roles in E-Commerce and Digital Marketing. Throughout my career, I have led digital transformation projects in the airline, travel, and marketplace industries, established e-commerce departments from scratch, and scaled online sales channels on a global level. As Senior E-Commerce Manager at Corendon Airlines, I managed the company’s transformation from B2B to B2C. I structured and managed sales, digital marketing, customer relationship management, user experience (UX/UI), product management, growth, and content teams. I led the launch of a multilingual website and mobile application in 5 languages, oversaw CRM infrastructure (Oracle, Salesforce, Microsoft Dynamics) selection and integration processes, and built strategic partnerships with third-party companies. I managed million € advertising budgets across Germany, the UK, Poland, the Netherlands, Belgium, and Austria, while also driving online sales operations in these markets. Previously, as a founding member of n11.com, I contributed to launching Turkey’s first 100% marketplace model. I managed diverse product groups and a wide vendor network, developed omnichannel campaigns, and implemented category management strategies. Later, as E-Commerce Director at Garaj Sepeti, I launched marketplace and rent-a-car platforms. During my freelance consultancy period, I developed e-commerce growth strategies for n11.com, garajsepeti.com, tasit.com, and ITU Innogate start-ups. International Experience • 5 years of education and professional work experience in London. • Close collaboration with Korean executives at n11.com and German executives at Corendon. • Hands-on roles in European markets (Germany, UK, Netherlands, Poland, Belgium). • Managed international digital marketing and creative agencies. Areas of Expertise • E-Commerce Management • Digital Marketing • Airline & Travel Industry • UX/UI • CRO • Product Management • Growth Strategies • Performance Marketing • SEO • Multilingual Web & Mobile App Development • Data Analytics • Revenue & Business Development • Strategic Partnerships • Agency Management • Start-up Setup & Scaling • 3rd Party Development • International Market & Application Experience • Marketplace & Retail • B2C & B2B Sales • Retail Today, I continue to leverage my digital transformation and revenue growth expertise to create value in the airline and travel industries on an international scale with broader responsibilities.

Country

Türkiye

City

Istanbul

Industry

Airlines/Aviation

Skill

Strategic Planning & Decision-Making, Corporate Communication & Brand Management, Budget & Agency Management, P&L Management, Business Planning & Investor Presentations, Start-up Setup & Scaling, Strategic Partnerships & Negotiations, International Team Leadership, Conversion Funnel Management, Agile & Scrum Methodologies, Digital Product Development, Multilingual Website Management, Mobile Application Strategies, Customer Experience (CX) Design, UX/UI Management & Optimization, Marketing Automation, Dashboard & Reporting, Big Data & BI, Data Analytics & KPI Management, ustomer Segmentation & Personalization

Experience

Senior E-Commerce Manager

Corendon Airlines

2019-7 - Present · 7 yrs 3 mos

Istanbul, Turkey

• Led the airline’s B2B-to-B2C transformation, redefining its digital sales strategy. • Built the e-commerce department from scratch; established sales, digital marketing, UX/UI, product, growth, and content teams. • Launched a multilingual website and mobile app in 5 languages; designed critical modules (booking flow, ancillary, manage booking, etc.). • Managed CRM infrastructure selection (Oracle, Salesforce, Microsoft Dynamics). • Led partnerships, integration, and sales growth with third-party companies. • Managed million € ad budgets in Germany, UK, Poland, Austria, Netherlands, Belgium, and Denmark. • Increased conversion rates and enhanced customer experience through SEO and UX optimization projects. • Expanded e-commerce’s share in overall company sales, strategically driving digitalization.

E-Commerce Commercial Director

Garaj Sepeti (Acquired by Kavak)

2018-4 - 2019-6 · 1 yr 3 mos

Istanbul, Turkey

• Led the launch of rent-a-car and marketplace platforms, creating a new digital revenue model. • Built strategic partnerships to increase sales and enhance operational efficiency. • Launched user-focused innovative digital projects to increase conversion rates. • Increased brand awareness during start-up growth; prepared investor presentations and business development plans.

E-Commerce & Marketplace Consultant

Freelance

2018-4 - 2019-6 · 1 yr 3 mos

Istanbul, Turkey

• Designed growth strategies for start-ups and existing e-commerce companies; optimized go-to-market processes. • Prepared investor presentations and business plans during the ITU Innogate program. • Provided consultancy for n11.com, garajsepeti.com, tasit.com, and ooautos.com. • Increased customer acquisition and revenue growth with digital marketing campaigns.

Category Manager

n11

2015-1 - 2018-6 · 3 yrs 6 mos

Istanbul, Turkey

• Managed categories including Video Games, Books, Music, Film, Toys, and Travel. • Expanded vendor network; increased category sales and gross profit margin. • Developed omni-channel campaigns to boost customer loyalty. • Improved category sales performance and market share through strategic category management.

Category Supervisor

n11

2012-9 - 2015-12 · 3 yrs 4 mos

Istanbul, Turkey

• Launched Turkey’s first travel marketplace model. • Managed financial, legal, IT, and UX processes for airline tickets, hotels, tours, and entertainment categories. • Optimized UX and IT processes, enhancing customer experience. • As a founding team member, played a key role in market share growth.

Business Development & Sales Specialist

Grupanya

2010-7 - 2012-9 · 2 yrs 3 mos

Istanbul, Turkey

• Supported sales and business development for Turkey’s first deal-site start-up. • Expanded customer base through new partnerships; exceeded revenue targets. • Increased profitability with effective campaign management and negotiations.

Sales & Marketing Manager

Club Aquarium London

2007-7 - 2010-3 · 2 yrs 9 mos

London, UK

• Managed sales and marketing strategies for one of London’s leading entertainment clubs. • Increased customer acquisition through events and campaigns; enhanced international brand recognition and revenue growth.

İnternet Pazarlama Uzmanı

London Hilton On Park Lane

2006-1 - 2008-5 · 2 yrs 5 mos

London, UK

• Supported marketing processes at a global hotel chain; contributed to customer relations and corporate communications. • Developed organizational, communication, and problem-solving skills in a multicultural environment.