Melhem M.

• Own and grow a portfolio of 400+ SMB customers across Saudi Arabia with annual revenues under $100M, driving cloud adoption and AWS revenue through strategic account management. • Lead full sales cycles, from prospecting and qualification to solution mapping, negotiation, and closing. • Identify and develop new business opportunities within existing and net-new accounts to exceed quarterly revenue targets. • Align AWS services with customer business priorities to deliver value-added solutions that support innovation, cost-efficiency, and scalability. • Collaborate with internal technical teams, Partner Network (APN), and marketing to accelerate pipeline development and deal velocity. • Build long-term relationships with key stakeholders, including C-level executives and decision-makers, to position AWS as a strategic growth partner. • Drive market expansion and customer success in high-growth verticals such as SaaS, fintech, retail, and manufacturing. • Achieved 104% revenue against quota in first year, maintaining consistently above 100% attainment in a challenging regulated territory before the region was fully activated. • Delivered remarkable 73% year-over-year increase in territory revenue, increasing overall territory revenue by +$1M YoY. • Attained 245% of meaningful billing acquisitions target and exceeded new greenfield customer conversion goals by 600%, significantly contributing to the broader MENA region's performance. contributing to the broader MENA region's performance.

• Own and grow a portfolio of SMB customers across Saudi Arabia, driving cloud adoption and AWS revenue through strategic account management. • Lead full sales cycles — from prospecting and qualification to solution mapping, negotiation, and closing. • Identify and develop new business opportunities within existing and net-new accounts to exceed quarterly revenue targets. • Align AWS services with customer business priorities to deliver value-added solutions that support innovation, cost-efficiency, and scalability. • Collaborate with internal technical teams, Partner Network (APN), and marketing to accelerate pipeline development and deal velocity. • Build long-term relationships with key stakeholders, including C-level executives and decision-makers, to position AWS as a strategic growth partner. • Drive market expansion and customer success in high-growth verticals such as SaaS, fintech, retail, and manufacturing. • Consistently achieve or exceed quota, contributing to the broader MENA region’s performance.

• Spearheading operations across the Middle East, North Africa & Turkey region spanning various segments and industries, while concurrently overseeing the SMB Segment in France, managing a customer base of 40,000. • Collaborating closely with account managers to pinpoint customers with cost optimization potential and those susceptible to churn. • Facilitating enhanced comprehension of cloud costs and billing structures among customers. • Providing strategic guidance to customers on optimizing their cloud usage, leveraging best practices, tools, and the 5 pillars of cost optimization to drive bill reduction. • Identifying additional pain points & new opportunities among customers and recommending tailored services and tools to address their needs, resulting in a cumulative revenue generation of $1.6M within the first Quarter. • Assisting account managers in identifying and resolving stalled opportunities or reviving closed ones that encountered financial obstacles.

• Managing a portfolio of 12 clients, mainly composed of leading CPG groups with annual revenue exceeding €500 000. • Onboarding clients by leading training sessions and more targeted workshops, in addition to Q&A sessions that help target & respond to more complex data & market-related matters. • Working closely with client’s e-commerce managers, Key Account Managers (KAM), Field Force & Marketing teams to help them improve their e-commerce performance, understand, and analyze delivered data and KPIs. • Preparing and pitching analysis, benchmarks & yearly performance audits that provide clients with a deeper vision and insights into the market. • Consulting clients and offering them an external approach in their choice of distribution, promotional, content & visibility-related decisions. • Preparing proposals, negotiating & upselling client contracts to meet the yearly objective of 0% churn rate and +25% upsell rate.

• Reported to the National Sales director of Nestlé Épicerie and worked on digital transformation projects for the sales team. My work helped team members save more than 4 - 5 hours initially lost on data collection, its analysis and reporting every week. • Lead digital transformation projects in collaboration with the manager of the national sales animation team and its members. • Collected sales data from various data sources (Nielsen, AFS, Data Lake…), both internally and externally using queries (Nitro, SQL). • Analyzed large data sets using personalized tools in Excel, to ensure a constant reporting of sales performances on both national and regional levels. Sharing and Pitching findings to higher management and giving recommendation. • Used Business intelligence tools (BI), to automate data flows and processes. Utilized Power BI to build interactive dashboards that gave national and regional sales managers access to KPIs in real-time, with a personalized approach. • Organized and optimized existing datasets, data supports and processes, to allow a faster workflow and better collaboration.

• Reported to the National Sales director of Nestlé Épicerie and worked on digital transformation projects for the sales team. My work helped team members save more than 4 - 5 hours initially lost on data collection, its analysis and reporting every week. • Lead digital transformation projects in collaboration with the manager of the national sales animation team and its members. • Collected sales data from various data sources (Nielsen, AFS, Data Lake…), both internally and externally using queries (Nitro, SQL). • Analyzed large data sets using personalized tools in Excel, to ensure a constant reporting of sales performances on both national and regional levels. Sharing and Pitching findings to higher management and giving recommendation. • Used Business intelligence tools (BI), to automate data flows and processes. Utilized Power BI to build interactive dashboards that gave national and regional sales managers access to KPIs in real-time, with a personalized approach. • Organized and optimized existing datasets, data supports and processes, to allow a faster workflow and better collaboration.

I was part of the marketing team of Storefront, the world's largest online marketplace for short-term retail space. My work consisted of creating and building Wordpress landing pages, tracking SEO performance and implementing new strategies, web optimization to improve the user experience and finally the creation of email marketing campaigns using Marketo. During my internship, I was working closely with different members of the Marketing team, Lead-generation manager, content manager, SEM specialist, both in France and in the US. In addition to reporting directly to the Lead-generation manager and the CMO.

When I started this job, the Saudi market was experiencing a big price war between the 3 pizza giants on the market. This war started with the arrival of Maestro Pizza and its very low prices. At Impact BBDO the core activity is advertisement and the creation of creative visual content. We got involved in this war but on a different front with our client Pizza Hut KSA. The main goal was to find a way to increase sales to counter Maestro and Domino's Pizza's offers and to put an end to Maestro's domination over market shares. The first task I was given, was a research task on social media to compare the different strategies used by us and our competitor. Then I was more and more involved in the decision making when it came to choosing visuals and the digital strategy used. We discussed the situation with our Digital Agency in Lebanon through emails, calls, and representatives; and with Pizza Hut's Marketing manager on a weekly basis. Close to the end of the internship, I was invited by Pizza Hut's marketing manager to join them for a couple of days at their offices, to be able to study closely the digital strategy and different social media accounts.

My internship ar Réussir son BPJEPS, taught me a lot about handling and using digital tools, such as WordPress, Google Analytics, Google AdWords... The main tasks given to me were related to Social Media platforms. My work consisted in Creating and managing content as well as a constant community management tasks, in order to improve as much as possible the Réussir mon BPJEPS blog and articles. The social media content creation consisted of videos (interviews, training videos)., in addition to ads and creative visual content. This job gave me the opportunity to learn how to manipulate many digital business-related tools (Wordpress, Facebook ads, Instagram...) as well as other creative and visual tools, such as Photoshop, IMovie, Final Cut Pro...

Working voluntarily to help and assist public high-school students, in their preparation to take the "Concours PASS". A test that allows them to join the undergraduate program BBA EDHEC, and benefit from financial support, a full or partial scholarship.

My first internship as part of the Underwriting Department at AXA Middle-East. My job consisted of working on insurance policies updating and creation, as part of an AXA group initiative.

I was the president at H.O.P.E Association, an association created with a group of friends from EDHEC Business School. This was part of an in-school project, but a very rich experience. We organised a number of fundraising events, and a final charity dinner, that we had organised, managed and worked during (waiters, in kitchen...). The ultimate purpose was to give the raised money to an association that takes care of Multiple Sclerosis patients.

Exchange student at Tongji SEM from September 2017 till February 2018