Melanie G.

lippycare.com Series A Funding Completed Full time creative director, writer, designer, voice, game developer, team manager, computer engineer, and community leader or Lippy. Lippy is a global resource for raising awareness of the disease lipedema and the first ever global public forum for lipedema. We are currently in production for our Lippy Compression Wear and Lippy Supplement Care lines. • design and run ad campaigns • build forum community • manage quarterly budget and ad dollars • strategize and reach quarterly goals • build organic following • interview top lipedema professionals around the world and write spotlight articles on them • run social media and google ads • project manage entire company

• Managed brand of medical institute that houses six top plastic surgeons in the US • Shot, edited, designed content • Collaborated with marketing team to run ads and strategize monthly content calendar, Google Ads, and. budget • Redesign personal brands for individual surgeons • Interacted with patients to obtain testimonial content • Implemented aggressive email marketing campaigns for non-invasive cosmetic treatments • Organized archived content that spanned over a decade

Lead creative and writer of generational brand & editorial. Each article is a full sensory experience. thelastgen.com

Created entire brand, designed logo, wrote all copy, strategized and implemented digital ads, and built organic social media from zero to 10k in 4 months. • Conceptualized, shot, edited, and launched all ad campaigns. • Spotted influencers and courted them to promote brand. • This brand is now the leading brand in the US for medical treatment of the disease lipedema.

Developed concept and speculative branded content of companies to land accounts looking to create ads of a similar scale

Developed and designed brands all over the country ranging from real estate, medical, non-profit, and house hold brands. Managed marketing campaigns and digital growth teams.

Wanted to turn off my computer and cook. Woke up at sunrise and learned how to move in a kitchen with a team of sous.

Developed and designed the brand Root of It All, an essential oil THC line. www.rootusa.com

My master's thesis was in sound engineering. I received a certification in Protools mixing through Digi Design.