Melek Benkraouda
Co-Founder @ SOP Snap
About
Most manufacturers can train their operators on SOPs. Very few can prove they actually know them. That gap is where rework happens, where compliance audits fail, and where safety incidents start. Operators sign off on training, binders collect dust on shelves, and when something goes wrong, the first question is always the same: "Did they actually know the procedure?" That's why I built SOP Snap, an AI-powered platform that uses your existing SOPs into smart verification quizzes, so you can prove operator knowledge in minutes, not hope for the best. No more guessing. No more paper sign-offs. Real proof that your team knows what they need to know. Before SOP Snap, I spent over a decade in operations, logistics, and account management building and scaling businesses that solve real operational problems. I co-founded a tech-enabled logistics startup in Dubai, drove strategic partnerships at Odoo, and built and exited BNK Bubbles (acquired). Every role taught me the same lesson: the biggest bottleneck in operations isn't the process it's whether people actually follow it. I'm an engineer by training, an entrepreneur by grit, and I'm on a mission to make global operations smarter, safer, and more accountable. If your team relies on honor systems, annual refreshers, or signature sheets to verify SOP compliance, I'd love to show you a better way. Book a demo at sop-snap.com or send me a message.
United States
San Francisco Bay Area
Real Estate
Property Management, Key Client Relationships, Account Management, Strategic Partnerships, Strategic Business Development, High-Level Negotiation and Client Relations, Data Analytics, Problem-Solving and Adaptability, Effective Sales Techniques and Client Pitching, Sales Strategy and Execution, Customer Engagement and Relationship Building, Mechanical, Electrical, and Plumbing (MEP), AutoCAD, Project Estimation, Individual Performance Assessment and Coaching, Sales Performance Enhancement, Product Knowledge and Team Training, Operations Administration, Information Technology Infrastructure, Client Coverage
Experience

Co-Founder
United States
- Co-founder of SOP Snap, an AI-powered manufacturing compliance and performance platform - Responsible for driving company growth through business development, partnerships, investor engagement, and strategic initiatives - Helping shape product direction to address key manufacturing challenges including SOP adherence, training gaps, and operator accountability - Focused on building a solution that reduces execution errors, improves operational consistency, and creates measurable value for manufacturers - Bridging market needs with product strategy to position SOP Snap as a modern tool for smarter frontline operations

Partnerships Manager
Dubai
- Manage and support a portfolio of 20+ Odoo partners across the MENA region, helping them grow their pipeline and revenue through tailored ERP solutioning. - Identified market gaps and onboarded 5+ new resellers within 6 months, contributing to a 25% regional growth in partner-led deals. - Analyzed 50+ client businesses to deliver industry-specific ERP implementation strategies using Odoo's modular suite. - Conducted workshops and training sessions that improved partner onboarding efficiency by 30%. - Closed 15+ co-led deals with partners by leveraging strong negotiation tactics and value-based selling. - Collaborated cross-functionally with Odoo’s product, technical, and sales teams to customize deployment plans and ensure client satisfaction. Skills: Partner Enablement Strategy, ERP Solution Design, Sales Pipeline Growth, Cross-Functional Collaboration, Workshop Facilitation

Co-Founder and CEO
Dubai, United Arab Emirates
- Co-founded Google’s most featured logistics & dry cleaning service in Dubai. - Grew our customer base to over 4,000 and processed 180,000+ items. - Managed high-end contracts and high-profile vendors from the U.S./U.K. Army and Navy to luxury hotels, spas, and gyms in Dubai and secured more than 1.3 million AED in bidding. - Utilized Google Analytics and Facebook Analytics for deep insights into customer behavior and trends, aiding in data-driven decision-making. - Implemented Google Analytics and Facebook Analytics tracking to analyze trends, affinities, and behavior of visitors and returning customers. - Implemented Delivery Route Optimization (DRO) system for operational efficiency and strategic logistics management. - Employed E-POS system CleanCloud, enhancing transactional efficiency and customer experience. - Integrated Zoho CRM for superior data management and personalized service, enabling a customer-centric approach.

Partner
Royal Hub
Dubai, Dubai, United Arab Emirates
- Developed and enhanced strategic partnerships in the luxury design sector, significantly increasing revenue and expanding our market share. - Established a cohesive team of experts drawn from diverse functional backgrounds, ensuring flawless execution of projects. - Successfully led 7 high-end interior design projects from conception to completion, ensuring exceptional quality and adherence to timelines. - Cultivated and maintained robust client relationships, ensuring high levels of satisfaction and loyalty, crucial for our continuous business relations and operational support.

Client Manager
Dubai, Dubai, United Arab Emirates
- Cultivated and nurtured strategic partnerships with top-tier brokers and developers, fostering a comprehensive understanding of the dynamic real estate landscape in Dubai - Established and nurtured relationships with high-net-worth clients, ensuring client satisfaction and loyalty. - Utilized data analytics to gain market insights, boosting sales and expanding the client base, through excellent analytical and problem-solving skills.

General Manager
North America Travels
Miami/Fort Lauderdale Area
- Spearheaded multi-branch operations in the luxury tourism sector, effectively managing a diverse team of 17 across Miami, Dubai, and Algiers. - Developed and successfully implemented a comprehensive $1.7 million business plan, resulting in a consistent annual profitability increase of 29% - Planned and managed 40+ voyages for 1100+ customers, spanning across 22+ countries, ensuring seamless execution and customer satisfaction. - Actively engaged in key international tourism events such as the Internationale Tourismus-Borse Berlin (ITB), expanding professional networks and fostering global business relationships

Pre-Sales and Tech Executive
Greater New York City Area
- Expertly pitched T-Mobile's services and solutions to businesses and walk-in clients, demonstrating strong sales capabilities and product knowledge. - Acquired specialized technical software training, enhancing the ability to swiftly and effectively resolve client technical issues. - Engaged with both new (cold) and returning (warm) clients to skillfully up-sell, down-sell, and cross-sell products and services, maximizing sales opportunities and customer satisfaction.

Branch Management Executive
Manhattan NYC
- Assigned to restructure the business center to be more customer-centric and experience-driven which involved new technology and a linear flow of movement. - Managed a team of 15 people to create the newly designed office for LYCA Mobile Achieved sales profitability of nearly 300% with the new business center. - Reintroduced product knowledge and meetings to improve teamwork and sales. - Guided my team individually in carrying out their tasks to assess their performance and gave them pointers to improve their skills in sales.

Project Intern
Abu Dhabi, United Arab Emirates
- Founded a unique and innovative solution to bio-jet fuel using locally accessible vegetable oil. - Presented project concept in IDEX (International Defense Exhibition, Abu Dhabi, UAE, 2013) to Crown Prince Shiekh Mohammed Bin Zayed as well as government dignitaries and international defense companies CEOs. - Secured funding of more than 250,000 AED by the Minister of Higher Education, UAE and the UAE Air Forces

Intern
Exeed Industries
Abu Dhabi
- Received the award of the Best Engineering Intern of spring 2012 at UAE University. Introduced innovative ways to enhance the seamlessness in the production line of precast structures. - Assisted the maintenance department in carrying out preventive maintenance (PM) procedures like time-based, usage-based and predictive maintenance best practices. - Ensured quick reboot of the production line when breakdowns occur. - Presented to the CEO of EXEED the achievements and contributions of our team to the company.
Education

Mechanical Engineering
Relevant coursework: Linear Algebra, Differential Equations, Computer Programming, Probability and Statistics, Computer Aided Design, Introduction to Mechatronics, Dynamic Systems & Control, Energy Management & Maintenance Engineering, Mathematics for Mechanical Engineering
Melek Benkraouda's Contact Information
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