Melanie Spitzbart

Owning the Health domain, managing the end-to-end product lifecycle and vision, resulting in a 171% increase in feature engagement for dogs and 238% for cats. - Leading cross-functional delivery across hardware, firmware, data science, backend, and mobile teams. - Driving major feature developments, including vital sign and scratch monitoring for pets. - Leading the rebranding from Wellness to Health, introducing a new information architecture and an updated feature set. - Introducing AI-powered features helping pet owners interpret and act on their pet's health data.

Managing the Stocard integration into the Klarna app, successfully merging the consumer offering post-acquisition.  - Leading a product group of 4 cross-functional teams across product, engineering, design, and operations.  - Developing a unified product vision and strategic roadmaps to achieve overarching goals.

Overseeing mobile advertising products, engaging 5m+ monthly users and driving €20m+ in annual gross profit.  - Scaling a cross-functional team, successfully managing growth from three to nine members.  - Creating and executing product vision in close alignment with internal and external stakeholders.

Graduate program deep-diving into the fields of business development and product management. - Supporting the launch of the Canadian advertising market, successfully closing a yearly deal with Walmart in the first year.  - Managing new product feature launches, driving a 30% increase in user engagement.  - Leading a new data insights product, generating €20k in revenue within the first quarter.

Specializations: Marketing Management, Consumer Research and Marketing Communications Bachelor thesis: "Identifying the success drivers of social media postings"