melanie cornell

senior socail media manager

About

Creative, data-driven, social media lead with a demonstrated history of building success across social and digital, paid and organic platforms for a variety of industries.

Country

united states

City

dallas

Industry

restaurants

Skill

social media, facebook, public relations, press releases, marketing communications, media relations, advertising, social media marketing, blogging, marketing, integrated marketing, publicity, social networking, twitter, seo, pitching media, strategic media relations, media monitoring, cision, strategic communications, media research, editing, event management, instagram, pinterest, google+, internal communications, digital marketing, email marketing, nonprofits, copy editing, ap style, adobe, fundraising, crisis communications, social media measurement, corporate communications, community development, copywriting

Experience

senior socail media manager

raising cane's

2019-3 - Present · 7 yrs 7 mos

community manager

jcpenney

2012-10 - 2015-1 · 2 yrs 4 mos

intern

hck2 partners

2011-6 - 2011-7 · 2 mos

HCK2 Partners (HCK2) is a Dallas-based full-service integrated marketing communications agency. Ranked as the number two public relations agency in north Texas by the Dallas Business Journal, HCK2 communications programs keep clients close to customers and ahead of the competition with comprehensive media relations campaigns; creative multimedia marketing; and innovative interactive solutions. Founded in 1998, HCK2 has developed marketing communications expertise in growth industries including: construction, direct sales, energy, finance, healthcare, retail, technology and telecommunications.

account coordinator

hck2 partners

2011-8 - 2012-7 · 1 yr

* Research local, regional, national and trade markets to develop comprehensive media list through Cison Point * Write press releases, media alerts, media pitches, byline articles and executive bios * Pitch nonprofit, finance, restaurant, retail and energy clients to appropriate media outlets * Secure print and broadcast media coverage in local, regional, national and trade markets * Monitor industry news, proactively monitor and pitch editorial calendar opportunities, coordinate interviews and prepare spokespersons * Track and report media coverage with advertising values and impressions * Coordinate sponsorships and community relations efforts for clients * Write content for agency blog and edit business proposals * Promote clients’ key messages and special events online through search engine optimization and social media platforms, such as Twitter and Facebook * Edit client marketing materials and Web copy for AP style and SEO

intern

texas tech public media

2011-1 - 2011-5 · 5 mos

* Managed social media platforms including Facebook and Twitter * Updated company website * Assisted in production and development * Wrote and produced on-air promotions * Promoted annual fund drive and exceeded goal of raising $70,000

senior community manager

jcpenney

2012-10 - 2015-6 · 2 yrs 9 mos

account executive

hck2 partners

2012-8 - 2012-10 · 3 mos

* HCK2 Partners (HCK2) is a Dallas-based full-service integrated marketing communications agency. Ranked as the number two public relations agency in north Texas by the Dallas Business Journal, HCK2 communications programs keep clients close to customers and ahead of the competition with comprehensive media relations campaigns; creative multimedia marketing; and innovative interactive solutions. Founded in 1998, HCK2 has developed marketing communications expertise in growth industries including: construction, direct sales, energy, finance, healthcare, retail, technology and telecommunications. * Clients: * FYI Television * Grand Prairie AirHogs Baseball * Girl Scouts of Northeast Texas * The Seed Company * United Supermarkets, LLC * Virallock