Melanie Miller 米美兰

Deputy Head China Competence Center, Senior Manager Korea and Japan @ IHK Frankfurt am Main

About

Marketing Maven with a Global Twist. 🌏 Passionate, creative mind equipped with a master's degree in China - Business and Economics from the University of Würzburg (JMU). Specializing in marketing, specifically focusing on online marketing, brand and product management, as well as entrepreneurship, I bring a blend of creativity and analytical prowess to the table. Comfortable under pressure and a team player by nature, I thrive in collaborative environments where ideas flow freely. My time at Qingdao University in China not only broadened my horizons but also honed my communication and intercultural skills, preparing me for the global stage. Successfully completing the scholarship program "Language & Professional Training in China" offered by the German Academic Exchange Service gave me firsthand insights into not only academic life in China but also professional life. Currently, I am channeling my passion for international markets in my position as Senior Manager for Greater China, Korea, and Japan at the Chamber of Commerce and Industry Frankfurt Main. Outside of work, you will most likely always see me with a book in my hand. I like to continuously broaden my horizons, whether it's learning new languages, delving into programming, or acquiring practical skills like crocheting. Feel free to reach out and connect. 😊

Country

Germany

City

Frankfurt

Industry

Management Consulting

Skill

Projektmanagement, LinkedIn Marketing, Interkulturelle Kompetenzen, Chinesische Kultur, Social-Media-Marketing, Eventmanagement, Website-Verwaltung, Webdesign, Canva, Facebook-Werbeanzeigenmanager, Google Analytics, Google Ads

Experience

Deputy Head China Competence Center, Senior Manager Korea and Japan

IHK Frankfurt am Main

2025-12 - Present · 10 mos

Senior Manager Greater China, Japan and Korea

IHK Frankfurt am Main

2024-2 - 2025-12 · 1 yr 11 mos

Frankfurt am Main, Hessen, Deutschland

Marketing and Events Intern

German Centres Worldwide

2023-8 - 2024-1 · 6 mos

Peking, China

- Content planning, creation & operations (LinkedIn, WeChat, Newsletter, Website) - Event planning, organisation and support

Working Student - Online Marketing Bosch eBike Systems

Bosch

2021-3 - 2022-9 · 1 yr 7 mos

Online marketing, more specific in the fields of website conception, content maintenance and testing

PreMaster - Online and Event Marketing Bosch eBike Systems

Bosch

2019-9 - 2020-8 · 1 yr

Reutlingen, Baden-Württemberg, Deutschland

Tasks in the fields of online- and eventmarketing: - Introduction and implementation of language versions - Content maintenance - Conception and implementation of subpages and tools - Organisation and coordination of different events - Customer and request management Social Media Management: - Content planning, creation & operations (Facebook and Instagram) - Social media monitoring and end customer communication (hotline)

Intern - International Product Management

Bosch Power Tools

2019-2 - 2019-7 · 6 mos

Leinfelden-Echterdingen, Baden-Württemberg, Deutschland

Student Assistant

University of Applied Sciences at Zwickau

2018-9 - 2018-11 · 3 mos

Assistant of Prof. Dr. Doris Weidemann in the field of Chinese research

Education

Beijing Foreign Studies University

Chinese Language

2022-9 - 2023-7 · 11 mos

Chinese language classes consisting of speaking, reading, writing and listening comprehension, as well as advanced conversational classes.

The Julius Maximilians University of Würzburg

China Business and Economics

2020-9 - 2023-3 · 2 yrs 7 mos

Topic of master thesis: a Comparison of Female Images in Chinese Advertisement This master program has been developed for students holding a B.A. degree in Chinese Studies, Sinology or equivalent qualification who want to specialize in China Business and Economics. Next to classes that offer in-depths analyses of China’s economy and aspects of doing business in China, students will take classes in Business Administration and Economics within the Department of Economics. In addition, advanced language classes will empower students to understand and discuss economic texts in Chinese language. Methodological and case study classes prepare students to use their economic and China specific knowledge for academic research as well as for solving business problems.

University of Applied Sciences at Zwickau

Languages and Business Administration - Chinese

2015-9 - 2019-8 · 4 yrs

I completed the Bachelor’s program Languages and Business Administration at WHZ with a focus on the Chinese-speaking cultural area, combining language studies, economics, and intercultural communication. I gained solid skills in Chinese as a business language and strengthened my English proficiency. The curriculum provided essential business knowledge and prepared me for international collaboration, especially in German–Chinese contexts. My specialization in Marketing enhanced my understanding of consumer behavior, branding, and global market strategies. An integrated year abroad in China, including a study semester and internship, gave me valuable international experience.