Melanie Malkawi

Hello I’m an experiential marketing and event strategy leader focused on building immersive experiences that connect technical communities, brands, and audiences at scale.My background spans national tours, conferences, developer-adjacent events, sponsorship programs, content strategy, and multi-market experiential operations. I served as Chief Experience Officer for Legacy Marketing, where I led experiential strategy, large-scale event operations, and brand activations across multiple U.S. markets.I serve as Co-Owner of Southwest Family Insurance, where I’m involved in client communication and education around insurance and long-term planning. I also own and operate Down Low Events & Productions, where I design and execute experiential campaigns, branded activations, and live event ecosystems centered on audience engagement, sponsorship integration, and community building.Throughout my career, I’ve worked with organizations and brands including Google, TikTok, Snapchat, American Express, Verizon, Live Nation, Xbox, Nintendo, MillerCoors, Modelo Especial, State Farm, Prada/Adidas, NASCAR, FanDuel, Paramount Pictures, Discovery Channel, Baylor University, Dr Pepper, and more.Alongside my work in experiential and communications strategy, I’ve developed a long-term interest in financial markets and macroeconomic systems, including studying structured investing frameworks and broader market behavior. This has strengthened my understanding of how individuals and audiences interpret complex information and make long-term decisions in changing environments.I’ve also explored macroeconomic themes such as diversification and long-term wealth preservation, including the historical role of alternative assets like gold in broader financial and economic discussions.I specialize in experiential systems design, conference and developer event production, sponsorship integration, cross-functional stakeholder management, and building scalable live experiences in fast-paced, high-growth environments. I’m especially excited about the opportunity to bring this experience into developer ecosystems where events bring together AI engineers, builders, and researchers to learn, connect, and advance real-world AI systems.