Melanie Di Candelaria

• Lead the marketing team to achieve departmental goals, with a strong focus on increasing lead generation through multiple channels, including email marketing, paid advertising, prospecting, and organic website traffic. • Manage the execution of comprehensive digital marketing strategies across platforms such as Google Ads, Bing Ads, and LinkedIn Ads. Oversee SEO optimizations and content creation using tools including Google Analytics, Google Search Console, Google Tag Manager, SEMRush, and Bing Webmaster. • Direct social media strategies across platforms including Meta, LinkedIn, YouTube, and Twitter, ensuring consistent brand messaging, audience engagement, and performance alignment. • Spearhead email marketing campaigns using Zoho Campaigns, Mailchimp, and/or Dynamics for segmentation, targeting, and automation, continuously optimizing based on KPIs and conversion metrics. • Produce and analyze monthly performance reports to support data‑driven decision-making, monitor ROI, and refine cost‑effective marketing strategies. • Manage marketing budgets and collaborate closely with industry partners, agencies, and vendors to maintain strategic relationships and deliver high‑impact initiatives. • Implement quarterly reviews, weekly 1:1 check-ins, and weekly staff meetings to ensure team alignment, accountability, and high performance. • Review and approve marketing materials, including website banners, brochures, and case studies, to maintain consistency in branding and messaging.

Identified trends and implemented best practices for organic search visibility. Created, tracked, and optimized the performance of marketing campaigns. Responded to e-mails, direct messages, and comments on social media. Designed website and optimized content for search engines (SEO). Wrote and managed social media and e-mail campaigns. Content creation and copywriting for Facebook, Instagram, Pinterest, LinkedIn, and Twitter. Logo and branding kit creation. Content planning and automation. Continuous marketing research for the optimization of posts, captions, and websites.

A start-up business that provides sustainable living tools, whose purpose is to provide, inspire, and make a change. Innovative sustainable and pro-environment ideas and tools, social media management, international affairs, money management, legal business procedures, online store management, market research, promotions, amazon seller account management, research on sustainability, and pro-environment movements/changes/creations. Brand/logo creation. Advertisement creation and management,

I help my community in Tampa Bay buy and sell their homes in the most streamlined and stress-free process! I have with me a team of experts that help my customers with their title processes, home warranty, and mortgages. I work in a very competitive environment, so I am constantly educating myself, as well as having access to the best up-to-date information so whoever works with me has the upper hand. I also have access to the best marketing tools through Coldwell Banker. My priority is to give quality service 100% of the time, and make my customers feel comfortable and at ease. Realtor®

I provided excellent customer service to one of the biggest insurance companies in the United States. In this position, I gave service to over 6,000 customers in auto insurance. I advised and educated customers about the importance of insurance and explained the coverages we provide to all 50 states. I de-escalated difficult situations and upset customers to retain business and provide the best service. I am trained in salesmanship and was able to reissue (reinstate) over 200 canceled policies for Geico. I was also trained in auto claims, in which I adhered to strict processes and acquired the skill of active and detailed listening.

I assisted in caring for and handling the Sea Turtles of Clearwater Marine Aquarium. I also Worked on creating enrichment devices for the resident turtles. My tasks also included making the diet and feeding the resident sea turtles, as well as assisting with the regular veterinary checkups. Educated visitors on the daily functions of the aquarium, as well as bringing awareness to the stories of the resident turtles, including the importance of their preservation.

Provider/Patient Schedule Management, Call Center Experience, Medical Patient Assistance, Completion of Medical Record Requests and Subpoenas from Law Offices and the State of Florida, HIPPA Law Compliance, Knowledge of Clinical Procedures and Laws, Knowledge of Cosmetic Products and Services.

I researched the Florida Academy of Sciences journal with Dr. Jennifer Wortham at the University of Tampa. I also completed independent group research on Pagurus longicarpus for the Marine Ecology course at the University of Tampa with Dr. Heather Masonjones. Skills learned: Data Management, Data Analysis, Oral Presentation experience, Discipline, Inquiry, Sample Collection, Sample Management, Tank Upkeep, Oral Presentation, R-Studio, and JMP experience.

Customer Service, Strategy Analyst, Training, Restaurant Etiquette, Food Runs, Table Bussing, Working Under Pressure

I conducted daily water-quality chemistry tests, including the following: ammonia, nitrate, nitrite, phosphorus, chlorine, pH, DO, hardness, salinity, and copper. I was in charge of feeding the following critters: cow nose rays, moray eel, clown fish, anemones, soft coral, red drums, tarpons, look-downs, red surgeon fish, hermit crabs, spider crabs, gastropods, and sea urchins. I did data input in Excel, monitored the chemistry of the tanks, and reported daily findings to my supervisor. Finally, I was responsible for regular tank maintenance - water changes/top-off and parameters control/stabilization.