Melanie Brouwer

- Oversee studio communications for EA SPORTS & RACING, an organization within Electronic Arts, which has a multi-billion dollar portfolio of industry-leading franchises and thousands of team members working together from 14+ locations across the globe - With more than 300 million fans engaged in EA SPORTS games around the world, the portfolio is a major growth center for EA. It includes EA SPORTS FC, the largest interactive sports franchise in the world, as well as EA SPORTS Madden NFL, the best-selling sports property in U.S. video game history, the EA SPORTS F1 series, as well as EA SPORTS NHL, EA SPORTS UFC, EA SPORTS PGA TOUR, EA SPORTS College Football, EA SPORTS Super Mega Baseball, and more

- Created/implemented an employee / studio communications strategy for the EA SPORTS organization - one of the most iconic brands in entertainment, with nearly thirty years in the game and over 2500 developers worldwide - People management

- Joined the Ministry of Health in a senior role on contract at the onset of the global pandemic

- Directed the employee communications program for one of the country’s largest institutional investors (with ~$200 billion in managed assets), conducting strategic planning and directing business-wide initiatives - Managed a team of communication professionals – hiring, mentoring, and providing performance evaluations - Liaised with internal and external stakeholders to prepare communication strategies for significant corporate priorities, changes, and initiatives, driving measurable results - Directed the planning of large events, such as company-wide town halls – developing the approach, theme, and budget; preparing scripts for senior executives; directing videos; managing a multi-team planning group; and reviewing all materials - Chaired a multi-department editorial committee - Regularly worked with subject-matter-experts to develop content for various channels and audiences, such as publications, articles, videos, speaking notes, podcasts, and more

- Produced proactive and real-time responses to emerging issues and opportunities - Developed communication strategies and session plans for large events