Meiyi Lin

Global Senior Brand Manager @ Blackmores Group

About

15 years in FMCG & consumer health in both global and local marketing roles. Key strengths in branding, innovation and South East Asia markets

Country

Singapore

City

Singapore

Industry

Consumer Services

Skill

B2B Marketing Strategy, innovations, Leadership, Search Engine Optimization (SEO), Market Planning, Product Launch, Marketing Campaigns, Launches, Management, Marketing, Project Management, Competitive Analysis, Project Planning, Customer Service, Team Leadership, Business Strategy, FMCG, Cross-functional Team Leadership, Food Industry, Sales Operations

Experience

Global Senior Brand Manager

Blackmores Group

2021-12 - Present · 4 yrs 10 mos

Singapore

Global marketing lead of women's health and beauty for Blackmores vitamins Including portfolio strategy, innovations, brand development Categories: Women's Health & Beauty, Kids Coverage: ANZ, SEA, CN, TW, HK, KR 2 direct reports

Global Brand Marketing

Unilever

2020-1 - 2021-12 · 2 yrs

Singapore

Global marketing for Closeup, an oral care brand. Responsible for : 1. Leading multi-country new product innovation projects - from market evaluation, concept creation through to product development and launch. 2. Crafting global communication strategies and advertising assets. 3. Identifying growth opportunities, driving strategy and partnering with country brand managers to execute strategy.

Brand Manager

Unilever

2017-8 - 2019-12 · 2 yrs 5 mos

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Full Brand Management - Fair & Lovely, Dove Premium, Love Beauty & Planet Responsible for : 1. Brand management for Malaysia - Developing and managing brand plans 2. ATL & BTL media 3. P&L and budgets

Product Marketing Manager

InQpharm

2014-5 - 2017-5 · 3 yrs 1 mo

Kuala Lumpur, Malaysia

Managed global marketing of consumer healthcare products, from product conceptualization to commercialization. B2B business - Europe, Malaysia, Singapore Direct to consumer e-commerce - China & US New Segments - Sleep health supplements Managed end-to-end global marketing of consumer healthcare products for B2B and B2C ecommerce models. Responsible for: 1. Developing market strategy 2. Brand development 3. Driving new product innovation 4. Managing commercialisation

Demand Supply Planner

Mondelēz International

2012-1 - 2014-5 · 2 yrs 5 mos

Kraft Foods Malaysia

Handled the largest category in the Malaysian office (55% of company’s volume) as a Supply/ Demand Planner. Responsible for: 1. Baseline and event stack up forecasting 2. Inventory management and supply planning of goods 3. Optimal stock cover and managing aging stocks

Graduate Management Trainee

Mondelēz International

2011-7 - 2012-12 · 1 yr 6 mos

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Hired into the Graduate Trainee program after a rigorous selection process. • Rotational project responsibilities. Includes rotations in sales and merchandising, project commercialization management, demand & supply planning, customer service and cross-functional projects.

Account Executive @ Alpha245 (Leo Burnett Group)

Leo Burnett

2011-3 - 2011-6 · 4 mos

Kuala Lumpur, Malaysia

Responsible for: • Liaise with external clients, internal creative and production departments to drive advertising campaigns. • Performing market research on advertisements and providing competitive insights to clients.