Mei Xin C.
Head of Marketing MYSG, Mead Johnson Nutrition @ Reckitt
About
With over a decade of experience, I currently lead the marketing strategy and innovation agenda for Mead Johnson Nutrition at Reckitt across Malaysia and Singapore. My role involves overseeing a multidisciplinary team of over 20 specialists in brand marketing, medical marketing, integrated media, ecomm performance marketing and CRM to drive growth and brand leadership across the portfolio. I am motivated by a commitment to putting people and consumers first, focusing on empowering teams and delivering meaningful brand experiences.
Malaysia
WP. Kuala Lumpur
Consumer Goods
Trade Marketing, Team Leadership, Integrated Marketing, Digital Marketing, Financial Literacy, Business Planning, Below the Line Advertising, Brand Building, Brand Activation, Ethical Marketing, Marketing Strategy, People Management, Leadership, Data-driven Marketing, Brand Management, Consumer insights, Cross-functional Collaborations, P&L Management, Dietetics, Medical Nutrition Therapy
Experience
Head of Marketing MYSG, Mead Johnson Nutrition
Reckitt
Greater Kuala Lumpur
Leading the long-term strategy and innovation agenda for Mead Johnson Nutrition across Malaysia & Singapore, overseeing a team of over 20 specialists in brand marketing, medical marketing, integrated media, social commerce, performance mktg and CRM to drive growth and brand leadership across the portfolio.
Head of Marketing, Foods
PepsiCo
Leads marketing and trade marketing team to drive growth agenda for Frito-Lay Snacks and Quaker portfolios across Malaysia, Singapore, and the Pacific Islands.
Marketing Manager, Nutrition
Reckitt
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Role expansion covering total Nutrition business for Malaysia - Enfa Routine, Sustagen, Digestion & total specialty range.
Category Manager, Routine Infant & Children
Reckitt
Category lead to spearhead growth for routine nutrition business
Senior Brand Manager
Reckitt
Brand lead for Enfagrow (children segment), largest portfolio in total Nutrition business.
Regional Senior Brand Manager (ASEAN)
SC Johnson
Kuala Lumpur, Kuala Lumpur, Malaysia
Leads marketing commercialisation plans in home cleaning category for : 1. Mr Muscle (PH & 4 other ASEAN markets) 2. Pledge (total ASEAN)
Senior Brand Manager
Abbott
Shah Alam, Selangor, Malaysia
Brand lead for Ensure Gold in Consumer & Trade - fastest growing market leading adult nutrition brand.
Brand Manager
Abbott
Shah Alam, Selangor, Malaysia
Responsible for market leading brand - Pediasure for all its consumer, trade & medical marketing activities.
Associate Brand Manager
Abbott
Shah Alam, Selangor, Malaysia
Responsible for market leading brand - Pediasure for all its consumer, trade & medical marketing activities.
Associate Product Manager
Kotra Pharma (M) Sdn Bhd
Kuala Lumpur, Malaysia
Responsible for newly launched Adult nutrition range (Appeton Wellness Recovery)
Management Trainee
Kotra Pharma (M) Sdn Bhd
Kuala Lumpur, Selangor, Malaysia
Clinical Dietitian
Singapore General Hospital
Education
MiniMBA
Marketing
Universiti Kebangsaan Malaysia
Dietetics
Mei Xin C.'s Contact Information
Phone
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