Mehul Manjeshwar

Co-Founder @ Bare Necessities (India's first FMCG brand to be Certified B Corp)

About

Currently Chief Marketing and Sustainability Communications Officer at a social enterprise in Bangalore, Karnataka, Bare Necessities Zero Waste Solutions. This opportunity has allowed me to work at the grassroot level in a country that is growing immensely fast, further my marketing communications skills to help us all transition to a sustainable lifestyle, while also conducting workshops and talks to educate a wider a population. I have had the chance to contribute to various educational platforms to create content that can be used on apps and programs to continue educating the need for us to transition to a green lifestyle. Throughout my career, a few themes have highlighted themselves: Opportunity to travel for 6 months and see for myself how our environment is being treated by majority really opened my eyes and led me to shift my career into Sustainability. My Masters in Business Administration specializing in Sustainability has really helped me learn the differences between a green practices and a practices that are detrimental to our environment - and what I can do to change business, individual and household behaviours to positively change and preserve our environment for future generations. My past work experience in a startup company has really enabled me to adapt to constant changing environment while understanding the various aspects to a successful business, from product development, to Marketing to Sales and Consulting Truly excited to engage with organizations aiming for green futures and placing an emphasis on Environmental Sustainability. These challenges are not roadblocks, rather they are catalysts to be creative and change the way our world operates!

Country

India

City

Bengaluru

Industry

Environmental Services

Skill

Teamwork, Social Media, Microsoft Office, Event Planning, Marketing, Social Media Marketing, Customer Service, Microsoft Excel, PowerPoint, Non-profit Volunteer, Microsoft Word, Public Relations, Social Networking, Basketball, Communication, Facebook, Restaurants, Microsoft PowerPoint, Financial Analysis, Debate

Experience

Co-Founder

Bare Necessities (India's first FMCG brand to be Certified B Corp)

2019-8 - Present · 7 yrs 2 mos

Bengaluru Area, India

Bare Necessities Zero-Waste India is a startup social enterprise in Bangalore, India seeking to change consumer habits in the personal care and lifestyle sector. Through products, services and workshops, Bare Necessities aims to change the narrative of a zero-waste lifestyle Marketing and Sustainability Communications • Effectively building, implementing and now executing a ground-up marketing strategy while formulating strategy for marketing budget • Implemented content creation guidelines and now managing a team to execute while ensuring consistent branding (social media, blogposts, press) • New product development along with copywriting for website, product labels and packaging to ensure Bare Necessities is seen to be bigger than just products, a brand that stands for sustainability and a just future • Introduced and implemented a monthly newsletter for stakeholder engagement • Event management (organizing cleanups, sustainable pop-ups and workshops with various partners) • Coordinating the success of our social campaign, The Last Straw - helping local coconut vendors switch from plastic straws to coconut 'leafy' straws Curating Educational Content to raise awareness • Co-leading the development of zero-waste and sustainability educational courses to form as a revenue stream and tap into education market - Zero Waste in 30 Online Course | Sustainability in 30 Online Course • Author to Bare's Kids Activity Book while designing with a team of 2 • Conducting and speaking at workshops for various corporations, retailers, and educational institutions to increase awareness and benefits of leading a low-waste lifestyle • Led the development of Zero Waste Playing Cards Business Development • Managing our business development team and co-leading in a building a sales strategy and accurate forecasting • Actively involved in shaping organization strategies

Mentor

Beedie School of Business at Simon Fraser University

2021-7 - 2021-12 · 6 mos

The SFU Beedie School of Business' Mentors in Business program aims to bridge the knowledge gap between our students' excellent academic foundation and the realities of a life in business. The program provides a platform for working professionals to share insights, experience and knowledge that will inspire and motivate students embarking on their career search.

MBA Sustainability

Beedie School of Business at Simon Fraser University

2018-9 - 2019-12 · 1 yr 4 mos

Vancouver, Canada Area

Successfully completed my MBA while seeking to gain valuable insight into green businesses and sustainability Beedie SFU is known for its emphasis on empowering its students with experience to help our world with social, economic and environmental change

Account Executive - Internal Communications

Bananatag (Now part of Staffbase)

2017-1 - 2018-4 · 1 yr 4 mos

Kelowna, British Columbia, Canada

On a daily basis, I engage with customers over email and phone to create raving fans, following up with new companies interested in Bananatag, qualify and close new business. Attend conferences to network and consult with organizations and highlight the importance of Employee Engagement

Sales Development Representative - Internal Communications Specialist

Bananatag (Now part of Staffbase)

2015-8 - 2017-1 · 1 yr 6 mos

Kelowna, British Columbia, Canada

On the daily I; • Connect with professionals on a one-to-one basis that could most benefit from Bananatag • Help with technical support and best practices to help current clients • Have fun with my great team, drink coffee • Lead Generation through using various CRM programs including: - SalesForce - SalesLoft - Datanyze - SellHack

Lead Generation

Bananatag (Now part of Staffbase)

2015-5 - 2015-8 · 4 mos

Kelowna, BC

Prospecting and generating leads using various tools including: - Salesforce - SalesLoft - Datanyze

Marketing Intern

Ogilvy

2014-5 - 2014-6 · 2 mos

Doha, Qatar

Worked with various programs used for listening to consumer insights - Sysomos and MeltWater Attended several online seminars - 'BazaarVoice program' and 'WOMMA and Trends that are extremely significant today' Completed COVERAGE REPORTS for different types of clients (St. Regis and Sasol) Learnt the details of social media and its role in today's world. Assisted in creating social media posts and gaining insights through social media.

Internship

The St. Regis Princeville Resort

2013-5 - 2013-8 · 4 mos

Worked in various departments of the renowned St. Regis Hotel in Doha, Qatar: - Housekeeping - Sales and Marketing - Rooms Division including Front Desk and Butler Service Desk (Telephone calls) Accumulating experience from these various departments allowed me to learn the operations of a hotel along with professional and business practices.