Mehmet MISIRLI

Enhanced operational efficiency by coordinating the e-commerce team with other departments. Effectively managed the e-commerce team, strengthening team performance and fostering collaboration. Analyzed sales data, web traffic, and user behavior to prepare comprehensive reports. Proposed strategic improvements based on analytical insights and oversaw decision-making processes. Supervised product listing, inventory management, order processing, and logistics operations to ensure seamless workflows. Managed fenerium.com along with domestic and international marketplaces, consistently monitoring and optimizing their performance. Developed and implemented innovative solutions to enhance customer satisfaction. Led the development of e-commerce strategies, refined existing approaches, and drove their execution to contribute to business objectives. Fenerbahçe Spor Kulübü – Fenerium | Website: www.fenerium.com

Established and managed domestic and international marketplaces, optimizing operational processes. Prepared annual and monthly budget plans for marketplaces, ensuring the achievement of financial targets. Developed and implemented advertising strategies, enhancing marketplace performance. Created and managed campaign schedules, leading the timely and effective execution of marketing activities. Coordinated marketplace analytics, reporting, and operational planning through ERP systems, driving data-informed process management. Conducted marketplace research and competitor analysis to formulate strategic plans and develop market-trend-aligned solutions. Utilized CRM tools to effectively manage customer relationships, improving satisfaction rates. Ensured seamless integration of products into marketplace systems, streamlining process tracking. Monitored innovations in e-commerce applications, contributing to process improvements and solution development. Prepared daily, weekly, and monthly reports and analyses on product and category performance, evaluating overall effectiveness. Provided analyses and innovative recommendations for international markets, devising strategies to boost sales volume. Assumed strategic and operational responsibilities in e-commerce and marketplace integration projects, contributing to their success. Fenerbahçe Spor Kulübü – Fenerium | Website: www.fenerium.com

Managed the e-commerce site using Ideasoft and Nop Commerce platforms, effectively overseeing digital operations. Established and managed marketplaces such as Trendyol, Hepsiburada, and n11, expanding sales channels. Set up and administered e-commerce integrations with Entegra, enhancing process efficiency. Planned, analyzed, and executed Google and Instagram advertising campaigns, increasing visibility. Developed and analyzed SEO and SEM strategies, prepared reports, and optimized site performance. Performed visual and site optimizations, improving user experience. Led campaign management by conducting pre-campaign pricing and competitor analysis, driving increased visibility and sales. Devised and implemented sales-focused marketing strategies through diverse campaigns, contributing to revenue growth. Conducted marketplace and market research, including competitor analysis, to guide strategic planning. Negotiated with marketplaces to shorten payment terms and secured participation in exclusive campaign opportunities. Designed sliders, banners, social media content, and advertisements, strengthening brand visuals. Coordinated mobile application management, collaborating with the integration provider to optimize content and visuals. Utilized the Mikro V16 ERP system to integrate operational processes, boosting efficiency. Partnered with third-party media and advertising agencies to successfully manage campaign processes. Rusen Sever Arslan Tekstil Makine Sanayi | Website: www.tekstilsepeti.com (closed in 2024)

• Managed e-commerce sales processes through the Ideasoft infrastructure • Conducted marketplace setup and operational processes • Systematized data and operational flow through ERP (LOGO GO) integration • Optimized digital performance by managing Google and Instagram advertising campaigns • Participated in digital asset creation processes by developing WordPress and HTML-based web projects