Meghan Mernin

My career has centered on building thoughtful, scalable consumer product strategies that translate brands into culturally relevant, revenue-driving licensing programs. I have had the privilege of working across entertainment, music, lifestyle, sports, and corporate brands, balancing creative storytelling with disciplined performance. I have led teams in high-growth environments, navigated restructuring, built new verticals within organizations, and operated at both startup and global enterprise scale.As Head of Global Licensing at UFC, I built the organization’s first global licensing division, assembling a high-performing team and establishing the infrastructure for product and creative development, reporting systems, and the international expansion strategy needed to scale licensed merchandise into key global markets. We grew lifestyle apparel more than 1,000 percent, secured major multi-figure partnerships, and executed high-impact brand activations across the globe. My team evolved UFC from a fight-kit-focused program into a respected global licensing business spanning lifestyle and fashion apparel, toys, collectibles, publishing, gaming, iGaming, experiential, and more, ultimately driving hundreds of millions of dollars at retail.Earlier in my career at Epic Rights and UMG, I helped build licensing programs for iconic artists including John Lennon, AC/DC, KISS, David Bowie, Britney Spears, and *NSYNC. During my tenure, I scaled the hardgoods business more than 15x, establishing it as a significant growth pillar for the agency. I also created rock and roll’s first baby board book series, Baby Rocker, and established Beatles Lyrics as a standalone brand extension into children’s publishing. Today, I operate Lynneco Licensing, an agency partnering with brands, celebrities, brand agencies, and manufacturers to build or refine their consumer products programs. I help organizations identify whitespace, structure scalable frameworks, and align licensing and retail strategy with long-term brand vision.I am motivated by building brands authentically and leading teams that operate with confidence and ambition. I believe culture, joy, and human connection (both within teams and in-store) are what ultimately make brands matter!