ilanit megidesh

senior research analyst

About

“The greatest of faults, is to be conscious of none” - Thomas Carlyle Mindfulness is power; a power that I take advantage of each and every day. Being aware of my thoughts, actions, habits and abilities enables me to constantly seek and execute improvement. The only downfall to this power is that my mind never shuts up! Meta-thinker. Aphorism generator. Currently looking for positions in Data Analytics, Market Research, Marketing Analytics and Vendor Management.

Country

united states

City

boston

Industry

marketing and advertising

Skill

organization skills, analytical skills, layout design, indesign, illustrator, photoshop, microsoft office, wordpress, social media, critical thinking, teamwork, problem solving, adobe bridge, adobe acrobat, blogging, hootsuite, outlook, time management, writing, social media measurement, research, market research, microsoft powerpoint, microsoft excel, targit, datorama, vendor management, recruiting, data analysis, statistical data analysis, attribution modeling

Experience

marketing intern

sprint

2017-5 - 2017-8 · 4 mos

Event planning; social media management

senior research analyst

wgbh

2020-1 - Present · 6 yrs 9 mos

smartech strategic delivery coordinator

conduit innovation

2017-11 - 2018-8 · 10 mos

* Performed data trend analysis for B2C client and political campaign utilizing MS Excel * Analyzed B2C client’s member and revenue growth and attrition to identify email, text, direct mail, Facebook and paid search campaigns’ effectiveness * Performed voter data segmentation and attribute analysis to create custom target audiences for digital campaigns and call scripts (data pulled from GOP Data Center) * Integrated political campaign with i360 database * Created custom if/then call scripts in i36 * Sourcing contractors and vendors to perform Conduit’s creative and marketing strategy execution * Recruiting new hires * Managing internal invoicing and billing * Managing internal projects and client deliverables * Aligning sales, marketing and IT to measure and streamline customer acquisition and retention

data analyst

conduit innovation

2017-8 - 2017-11 · 4 mos

* Organized and analyzed eight years of customer, geographic and product data to support sales and website strategy for B2B food manufacturer utilizing Targit, MS Excel and client CRM platforms * Matched preliminary personas to previous and existing customers * Tagged existing customers by NAICS * Analyzed revenue growth, degradation and attrition * Established customer revenue tiers * Identified “success attributes” of high value customers * Analyzed geographic concentrations of low vs. high value customers * Identified external factors and their impact on sales during specific time periods (regression analysis) * Derived data insights to support brand and website strategy * Performed extensive target market research on industries identified in data analysis

student manager

brick city catering

2016-8 - 2017-5 · 10 mos

Managing and directing catering attendants to facilitate event activities

digital marketing intern

wakefly

2016-5 - 2016-8 · 4 mos

* Clients: Steiff USA, Plantiva, Beckman Coulter and Prelert * social listening * Facebook ad copy and ad image creation * creating and collecting content for social media posts * influencer outreach * blog content research, creation and editing * keyword research * analyzing social media engagement metrics * editing imagery * image restoration * organizing department project plans

catering attendant

brick city catering

2014-9 - 2016-5 · 1 yr 9 mos

* gathering, organizing and setting up supplies and décor * food preparation * waiting

marketing and office intern

initial design group

2014-4 - 2014-5 · 2 mos

* editing and writing pre-publications * blog creation (for The Green Shopping Network) * managing social media interfaces * website text editing and proof-reading * SEO * product and application research