Meghna Goyal

1. Managed the team along with liaising with stakeholders for seamless delivery of marketing goals for the clients (BAU and Events) 2. MoM growth in revenue along with bringing in brand logos. Implementations and escalations handling for the accounts for growing Social Ads, Criteo and OnPlatform business 3. Actively involved in setting up, optimizations and providing strategy to leverage all available resources to drive up advertiser's performance and investment 4. Worked on projects to empower businesses of all sizes to achieve scale on Flipkart Ads

As a lead account manager, my responsibilities expanded, and I undertook various strategic tasks to drive success 1. Conducted extensive research on ad inventory supply in the Middle East, Turkey, and Africa region to provide valuable insights on competitive rates for pitching. This research helped in positioning our offerings effectively and maximizing revenue potential 2. Conducted thorough market research to gain audience insights and stay updated on changing market dynamics. These insights played a crucial role in making informed decisions and advising clients on optimizing their campaign budgets across different channels 3. Facilitated training sessions and disseminated knowledge across teams, ensuring that our potential audience was equipped with the necessary skills and expertise. This knowledge sharing helped to enhance overall performance and deliver exceptional results to clients 4. Actively contributed to case study publications, showcasing successful campaigns and their outcomes at the prestigious MMA Smarties Awards in MENA. This involvement not only promoted our achievements but also demonstrated our expertise and capabilities to potential clients

1. Took full ownership of the account and ensured efficient management of revenue streams for a diverse portfolio of clients across various industries, including BFSI, Telco, QSR, FMCG, OTT, Entertainment, Auto, E-commerce, Government, Travel & Tourism 2. Developed account growth strategies for direct clients and collaborated with agencies. By leveraging data-driven insights and making informed recommendations, I ensured the development of successful strategies that would drive revenue and achieve the client's objectives 3. I successfully drove increased sales and revenue. Achieved significant revenue growth of over 300%+ quarter on quarter by implementing upselling and cross-selling strategies 4. Collaborated effectively with cross-functional teams (sales, creative studio, supply, data, product, and engineering) to ensure the successful delivery of ad campaigns that met client expectations 5. Took end-to-end responsibility for conducting monthly/quarterly business reviews across the account portfolio 6. Managed all commercial activities for clients by closely collaborating with operations and finance teams

1. Long term Ideation and Planning of Digital Sales and Targets for Multiple Businesses 2. Working on e-commerce and App Heavy clients for achieving KPIs ensuring structured Account Management 3. Point of contact for internal and external stakeholders for everything related to account management 4 Conducted various analysis from 3rd party platforms and implemented the analytical insights to reach the right audience on paid as well as organic platforms 5. Driving Innovation and New Learnings in accounts and using them as a Best Practice to be implemented across multiple clients 6. Implemented Ad Experimentations, Ad Scheduling, Ad Customizers, Campaign Best Practices, to improve CTRs 7. Driven Non- Brand growth for businesses through tight campaign structuring, customized Ad communication ideas and remarketing strategies for Search, Shopping, Display, App and Video-based clients 8. Presenting quarterly performance to CXO level stakeholders and understanding long term business goals 9. Mentoring Business Analysts to drive better performance into accounts and helping them scale to a higher role

1. Managing end-to-end operations of SEM Accounts, designing campaigns structure and creating effective strategies to implement smooth functioning and optimization 2. Understanding client goals, creating and executing monthly plans and strategies to achieve the same 3. Sharing regular performance updates with the stakeholders and notifying clients about every significant change happening in the accounts 4. Constantly looking for new opportunities for account expansion and optimization 5. Preparation and analysis of performance reports and review with the clients 6. Providing strategic insights on the improvements in areas like website interface, feed optimization, user journey, ad assets (communications, creatives, and videos), landing pages, user engagement strategies etc.

Business Operations and Management • Daily, weekly and monthly analysis of rain reports and sharing quantitative feedback post data analysis. •Conversations with local city teams and direct feedback from Delivery Executives to undersatand root cause of order loss and find methods for loss reduction. • Track and record order losses pertaining to decrease in demand, login hours, utilization, efficiency. • Pilot projects runs involving design, roll-out, tracking impact and scaling up experiments along with finding product level and on ground solutions. • Measuring efficacy of incentives by making changes to incentive amount/ structure and its effect on efficiency/ login increase. • Reporting and analyzing traffic data to increase consumer side conversions. • Compile learnings from initiatives and experiments during monsoon to develop the Rain Black Book 2017 to consolidate the insights from the same. • Monitor experiments and initiatives across all cities and line up experiments for Chennai for NE Monsoon. • Reduce order loss during rains.

Study of sensitivity and specificity in RDTs for Malarial species