Megha Kapadia

Enterprise Data Management | Agentic AI | Data Ops | Data Products | • Spearheading end-to-end integrated marketing programs for Axtria's largest line of business, enhancing brand visibility. • Developing targeted lead generation and nurture campaigns, significantly contributing to the sales pipeline. • Executing high-impact ABM activities and sales enablement initiatives, fostering collaboration with customers and stakeholders.

Drawing out B2B marketing and ABM strategy using innovation in thought leadership content and brand messaging. Radial growth marketing initiatives right from content planning, creation, contact & account mining, and customer segmentation, to driving social media and email campaigns to generate business leads. Building a roadmap to design of Customer Relationship Management (CRM) and Customer database for the organization.

At Axtria, I manage the Presales and Business Development activities for the Business Information Management (BIM) practice. My role involves responding to new opportunities and showcasing Axtria's capabilities in the Data Management, Reporting and Big Data & Analytics. I play a major role in pricing discussions and am the single point of contact between Sales and Delivery. I am well versed with solutioning in Pharma Commercial for US markets.

As a Pre Sales Manager of Pharma & Life Sciences BU, I managed the end-to-end life cycle of small to large size bids as the RFP owner. My role involved orchestrating the proposal, collaborating and bring together different teams like sales, marketing, technical teams from different BUs, finance and legal in order to build the solution. I have orchestrated BI solutions for Commercial Analytics detailing Speaker Program Effectiveness, Incentive Compensation, KOL and Thought Leader Analytics, Sales and Activity Reports, Competitor Analysis and many more.

Worked as a Pre Sales Consultant for Pharma & Life Sciences and Manufacturing business unit. My responsibilities were structuring medium to large size deals, collaborating with different sub units, handling CXO level discussions and building collaterals for sales presentations. Prior to Pre Sales, worked as a Project Manager, leading a 12 member team handling the Vendor Portal for Walgreen, a US based pharmacy chain. Within Vendor Portal, we were handling more than 25 applications built on different technologies and platforms.Our team was supporting real time operations on the Vendor Portal servicing more than 18000 users with an SLA exceeding 99%. Represented the TCS team at the Onsite Walgreens location in Chicago to manage the Supply Chain project wherein built business processes using PegaSystems BPM tool PRPC. .

Worked as a Module Lead for GE Energy and O&G engagement wherein the client required us to develop Java based applications to monitor GE's Wind Mills. Lead a team of 15 and followed the waterfall model of development and delivered more than 17 applications in a span of 3 years.