Meggy A.

Led mid- and upper-funnel brand marketing initiatives for Amazon Prime, leveraging consumer insights, brand tracking data, and advanced analytics to optimize brand visibility, engagement, and customer experience. Oversaw brand health measurement, campaign testing, and message effectiveness studies across digital, social, and content channels. Collaborated closely with insights, media, and creative teams, integrating research findings and data-driven insights into ongoing campaigns. Delivered executive dashboards and reports (Excel, data visualization tools) with actionable recommendations to strengthen brand perception and support strategic decision-making at scale. Proven ability in analytical thinking and strategic planning, translating data into clear marketing actions and business impact. Strong communicator with excellent interpersonal skills, enabling collaboration with cross-functional stakeholders across global teams. Innovative mindset with a keen eye on market trends, consumer behavior, and emerging opportunities, driving multi-channel marketing campaigns with a focus on digital marketing, eCommerce, and influencer strategies. Experienced in cross-functional leadership and agency management, from briefing to execution, ensuring strategic alignment, high-quality creative delivery, and measurable results. Skilled in campaign adaptation for different markets, balancing global consistency with local relevance to maximize impact. Brand Management, Consumer Insights, Digital Marketing, Go-to-Market Strategy, ROI, CAC, LTV, Cross-functional Collaboration e Diversity & Inclusion

Itaú Personnalité and Uniclass Segments Led brand research and consumer insights initiatives for Itaú Personnalité and Uniclass, supporting high-income customer segments. Managed brand tracking studies, campaign testing, and perception analyses to support brand repositioning and strategic decisions. Collaborated with marketing, business, and product teams to extract actionable insights and refine customer engagement strategies. Oversaw agency partnerships and cross-functional efforts to align media, branded content, and press initiatives with data-backed brand positioning. Key responsibilities and achievements: - Developed and executed data-driven campaigns to increase card usage, frequency, and main-wallet positioning, resulting in a 341% increase in brand presence across high-income segments. - Launched new card features, products, and differentiated benefits, aligned with customer needs and competitive benchmarks. - Improved the value proposition by mapping the end-to-end customer journey and identifying satisfaction gaps to enhance experience and loyalty. - Led agency and cross-functional team management for brand visibility, media strategy, branded content, PR, research, and insights. - Managed KPI monitoring and continuous optimization of marketing actions, increasing campaign efficiency and business impact. - Delivered targeted communication initiatives and lifecycle strategies to boost acquisition and long-term engagement.

Strategic leadership in 360° marketing, integrating Digital, Growth, Content, Performance, Social Media, PR, Influencers, Events, and Internal Communication to drive brand awareness, lead generation, and customer base expansion. Team & agency leadership: Managed a team of 8 professionals and coordinated up to 5 agencies to deliver integrated marketing campaigns aligned with business goals. Brand growth: Designed and executed brand strategies that increased awareness by over 35% and expanded digital reach by more than 200%. Customer acquisition & retention: Launched high-impact campaigns that drove a 60% increase in lead generation and contributed to a 25% reduction in churn. Growth marketing & performance: Optimized CRM workflows and customer journeys, increasing lifetime value by 40% and boosting engagement by 70%. Budget & ROI management: management of marketing budgets with a strong focus on performance and efficiency, achieving a 45% increase in campaign ROI. SEO & organic growth: Implemented SEO strategies that led to a 150% increase in organic traffic and reduced cost per acquisition by 30%. Stakeholder management: Served as a strategic partner to senior leadership, including international teams (China), delivering reports and insights that guided high-level decision-making. Propose, validate, and monitor KPIs across all acquisition channels such as Visitors, Leads, MQL, SQL, CPL, CPA, CAC, LTV, ROAS, and ROI; Track KPIs, metrics, and the measurement of Marketing & Growth initiatives, including unit economics (LTV, ROI, CAC, etc.).

Leadership in team and agency management, overseeing a direct team of three professionals and cross-functional squads in Media, Branding, and Content. Responsible for digital strategic planning and growth initiatives focused on lead acquisition in the B2B segment, driving business opportunity generation. Led performance and paid media campaigns with continuous optimization, achieving a 30% reduction in CPA and a 45% increase in conversion rates. Managed marketing projects for the Business Unit, including specialized investment content and social media management, resulting in a 50%+ increase in digital engagement. Developed strategic content for lead nurturing, content scheduling, and editorial planning, with a focus on Fixed Income, Equities, and Investment Funds. Conducted competitive and market analysis, defined target audiences and personas, and implemented segmentation strategies to support highly targeted campaigns. Led CRM strategy and implemented personalized campaigns based on investment profiles, increasing client retention by 25%. Created and reviewed copy and creative assets for social media, email marketing, and digital campaigns to ensure messaging consistency and impact. Reported directly to the CMO, aligning branding, marketing, and performance strategies to maximize acquisition and engagement.

Strategic role at SAGE, a British Information Technology company, working closely with senior leadership in Brazil and the global Communications team (UK). Led market repositioning and cultural transformation efforts, strengthening brand presence and consolidating its reputation in the industry. Developed PR and communication campaigns, driving a +40% increase in media coverage and a +30% rise in audience engagement. Managed media relations, including press releases, briefings, and daily contact with journalists. Translated and adapted strategic materials from the global communications team, ensuring message consistency and alignment with the local market. Planned and executed product launches and campaigns, directly impacting brand visibility and awareness. Conducted media training for executives and established strong relationships with local and international media, bloggers, and social media influencers, expanding the brand’s digital footprint. Actively participated in briefing meetings, event planning, content development (articles, press releases, case studies), and PR strategy execution for specialized technology publications.

· Full-time project at BRF, in direct interaction with CEO, Board of Directors and Board of Directors. · Acting in corporate scope, comprising HQ, branches and over 60 production units throughout Brazil. · Press Relations activities, preparation of releases, papers, Q&As, communication plans, and crisis management, contact with journalists from Brazil and abroad, organization of press conferences to disclose the company's results. · Endomarketing actions aimed at the integration and standardization of corporate communication, employee engagement Strategic communications Leadership communications Internal communications strategy Executive messaging Narrative development Cross-cultural collaboration Event planning & delivery Change management communications Crisis management communications Stakeholder management Influencing senior stakeholders Employee engagement campaigns Content creation (presentations, videos, newsletters, intranet posts) Mentoring & team leadership Vendor management Performance measurement & reporting

· Press Relations activities for clients Cosan and Camargo Correa Group; corporate reputation management, 360° communication plans, press relations, preparation of notes, releases, media traning; clipping, measuring, reporting results.

OneMBA: Global Executive MBA is a program offered by a consortium of leading business schools across four continents: - FGV EAESP - Sao Paulo, one of the top 3 most influential Think Tanks globally - School of Management, Xiamen University - a pioneer in China’s management education - TBS Education - with campuses in Toulouse, Barcelona, Casablanca, and Paris The program features a globally-coordinated curriculum and three immersive global residencies across six countries. Conducted in English, OneMBA provides students with the opportunity to engage in diverse business practices and cultural experiences, equipping them with new skills, knowledge, and global perspectives.

Exchange Program.

Exchange Program.

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