meg blauvelt

Serve as the internal team liaison, collaborating with Social, Search and Strategy groups, train and develop the junior planner with planning, activation and reporting project management, activate network tent pole campaigns including Tut, Sweat Inc. and Lip Sync Battle through managing spec documents and all client/creative agency communication, spearhead Social buying strategy including targeting, spend and flighting development for Facebook, Instagram and Twitter platforms, lead and present post-campaign analysis, specifically detailing Digital and Social partner performance

Manage communication with the external strategic planning agency to ensure tactical and investment alignment with brand marketing initiatives, evaluate proposals, lead plan negotiations and track client savings across Stelara, Acuvue, Splenda, and Band-Aid brands, present plan details to the client, lead client communication through the planning and activation processes, monitor campaign performance and optimize plan details based on campaign KPIs

Work cross-functionally with internal teams and gather data to facilitate the digital buying process; evaluate proposals to align with each campaign’s overarching strategy, support the planner in negotiations and plan detail organization for the Showtime and Smithsonian Channel brands, facilitate spec management and communication with the creative agency to ensure all media elements are compliant with partner spec requirements, compile campaign delivery reports and screenshot decks, assist in finalizing post campaign wrap-up reports

Developed and presented a mock media pitch with a team of fellow interns, shadowed and assisted full-time FOX employees; reported to SVP of Primetime Eastern Ad Sales, participated in “Media Math” lessons led by senior-level Ad Sales employees

Participated in marketing seminars and panels learning about Disney merchandising and marketing strategies, engaged guests at the largest Disney retailer worldwide. Store’s daily revenue ranged from 250,000 and 750,000 dollars daily, personally sold over 5,000 dollars of merchandise daily.

Served as a point of contact for clients looking to host private events through the firm’s restaurant clients, promoted company private event service through Social Media as well as local Boston events, planned and assisted hosting multiple charity events and a booth at the Fenway Bridal Festival, organized, maintained and expanded client database and the principal’s personal rolodex

Maintained and expanded a database for collegiate sisters to network with BU Sigma Kappa Alumnae, planned and coordinated events for both seniors and alumnae, corresponded with alumnae through bi-semester newsletters, oversaw activities and project completion for Public Relations and Historian chair positions.

Planned local events and managed social media accounts to raise brand awareness, worked in groups to formulate ideas and possible strategies