Megan Steffen Camero

Commercial/Product/Wine & Beverage Photographer Social Media Consultant Craft your story. Whether it's wine, beer, coffee, food, cocktails, or buildings, the passion you exude for your craft should be celebrated in your marketing. Your story needs to be told. Untapped Media can help you tell that story through striking imagery and creative words, spurring a connection that creates not just consumers, but a loyal community both in social media and at your place of business. Commercial Photography Specialties: -Drink (wine, beer, spirits) -Bottle shots -Food -Product -Architectural Marketing Consulting Services -Social media management including content creation, analytics, community management, basic ads -Long-form content -Lo-fi video -Content production and calendar management -Marketing planning: campaigns, promotions, programs CLIENTS INCLUDE: Flora Springs Winery, Domaine Carneros Winery, Melitta Coffee, RIX Industries, Sonoma Harvest, The Olive Oil Company, TREND Health Partners, Annuity Health, Arborum, Gabriel-Glas, Stag’s Leap Wine Cellars, Pallet Wine Co./The Urban Cork, Heitz Cellar, Goosecross, Patz & Hall, Conn Creek, Marriott Napa Valley, the girl & the fig, Guinigi Wines, Gehricke Wines, Uncle Val’s Gin, 3 Badge Beverage Company, Kirk & Sweeney Rum, Bibb & Tucker Whisky, Pasote Tequila, Bozal Mezcal, Gabriel-Glas, Napa Valley Coffee Roasting Company, High Valley CBD, Spellbound Wines, Oberon Wines, Olive & Poppy, Kendall-Jackson Wines, Predator Wines, Windsor Vineyards, Michael Mondavi Family Estate, Sift Dessert Bar, Visit Novato, Mercantile 12, Round Pond Estates, JaM Cellars, Bandit Wines, Clos du Val, Wooden Valley Winery, BioRepublic, Stonestreet Wines, Freemark Abbey, St. George Spirits, Lucas Pools, Boisset Collection, Jardesca, Mary’s Pizza Shack, Sonoma Market, Della Santina, California Cowboy, Wine Country Botanicals, Outward Bound California, Castiel

A fully-equipped studio rental for food, wine, beverage, product & portrait photo shoots centrally located in Vallejo, San Francisco North Bay. A space designed by creatives for creatives.

Social media speaker for Napa and Solano NxLeveL program Social media workshop instructor for Napa SBDC

~Managed the social media strategy and daily content execution for Kendall-Jackson, Matanzas Creek Winery, Arrowood Winery, Murphy-Goode Wines (Feb - Nov 2013), Stonestreet Winery (Feb - Nov 2013), Freemark Abbey Winery (Feb - Nov 2013) ~Managed the Kendall-Jackson blog: content curation, content creation, manage cross-functional company contributors ~Assisted in relaunch of the K-J mobile app ~Assisted in rewrite of the company social media policy, ensuring that it is in the employee handbook ~Worked closely with AOR on upcoming promotions ~Increased Kendall-Jackson social media impressions by 2M within the first 3 months ~Executed Jackson Family Wines first Twitter Party with sweepstakes as well as first Pinterest contest ~SME on wine laws as they relate to social media, promotions and general marketing

~Created the social media position at Trinchero Family Estates and propelled the company's social media presence in multiple channels ~Manage social media strategies, daily content creation & community management for 20+ wine brands, including Sutter Home, Menage a Trois, Bandit, Trinity Oaks, Fre, The Show, Trinchero Napa Valley, Folie a Deux, Napa Cellars, Terra d'Oro and more. ~In two years, grew the Sutter Home Facebook fan count from 55k fans to 250k fans & grew the Menage a Trois Facebook fan count from 6k to 100k ~Launched Menage a Trois Wines Superfan program which include an online rewards program, in-store POS and #WineWednesday ~Created & managed approximately 40-50 social promotions (contests/sweeps/giveaways) from concept to execution ~Created Sutter Home Pinterest account in Feb 2012, grew following to 5k+, with one pin receiving 24k+ repins. Sutter Home was featured on Huffington Post alongside HGTV as recommended Pinterest accounts (12/27/12) ~Created & executed a Wine Cocktail Contest for 2012 generating over 100 cocktails from fans, giving us the opportunity to professionally shoot some and highlight fans ~Blogger outreach & programs ~Budget management ~Social media reporting & analytics ~Public voice of each brand ~Copywriting & graphics creation ~Created the TFE Social Media Policy ~Managed internal resources for content creation ~Re-launched the harvest intern blog, managing two Napa Cellars harvest interns ~One of two project leads in organizing the Napa Valley Vintner's seminar on Mobile ~Pursued a slot on Harvest Live for Trinchero Napa Valley ~Started Napa Cellars' first Foursquare promotion Specialties: Social media/digital marketing, copywriting, manage projects from concept to execution, market products to an array of consumers, wine laws, National Account processes both on- and off-premise, creating and giving high-profile customer presentations, providing sales analysis, creating marketing programs

~Created & executed marketing programs for National Accounts (retail and on-premise) across all TFE wine brands, including floor displays, coupons, in-store signage, pallet wraps, racks, website promotion & copywriting, and program-specific & flow POS. ~Created & managed private label/control label wine brands; write label & marketing copy for current and new wine brands ~Sales presentations including PowerPoint decks, imagery, Nielsen/Scarborough scan data and demographic analysis ~National on-premise account marketing including sales presentations, BTG promotions, demographics & sales analysis

Created marketing collateral and managed the website for the Autodesk Subscription Program. Managed the Subscription sub-event at Autodesk University with a budget of $100k. Primary contact for clients and resellers for the Subscription program. Collaborated with and supported the Subscription sales team with collateral and programs.

Managed the OTW partner website. Main contact for a worldwide team of 30+. Completed a major website redesign and assisted with a redesign of www.autodesk.com. Hand-coded pages and maintained all partner website pages through a proprietary CMS. Account Manager for Subscription and Education - managed all web-related projects for those teams.

Regional Program Manager for the West Coast and Canada for the Autodesk Training Centers. Maintained all contracts in SAP, planned the ATC conference every year and handled all day-to-day activities with those training centers.