Megan Theodoro

➢ Develop content and media for e-marketing campaigns to promote the brand across several digital and social platforms ➢ Develop and manage digital promotions and contests on social media to build fellowship and expand social presence ➢ Ensure the brand and content remain consistent across all digital platforms ➢Manage the site's visibility on search engines by developing resource pages and managing SEO and Google Adwords PPC campaigns ➢ Monitor website traffic and analyze success of digital campaigns through Google Analytics ➢ Develop and distribute marketing materials to targeted demographics ➢Network with market-leaders in the industry to help promote the brand and expand the digital reach

➢Establish a consumer-brand relationship by designing personalized icing image logos in the Adobe Creative Suite ➢Encourage consumer engagement through a consistent social presence ➢Work directly with customers to determine their design preferences ➢Drive the brand across multiple social platforms

- Built the WordPress website that serves as a resource to students, businesses, and nonprofits who are interested in digital marketing best practices - Designed the MITDA logo displayed on the site - Developed content for the website centered around Digital Marketing best practices

➢Wrote four articles and several sidebars for two of the organization's newsletters - each targeting a specific audience (members and employers) ➢Developed concept and copy for a targeted print campaign consisting of a three postcard series ➢Programmed, analyzed and reported on data consisting of 1,425 respondents from a focused version of an organizationally standardized survey ➢Promoted an internal wellness challenge with a series of 5 blog posts featured weekly on the intranet ➢Proposed, managed and executed a social media platform expansion into Pinterest and developed the existing 5 boards and respective content ➢Was involved in a bilingual radio talk show that speaks to the Hispanic populations about industry-specific facts ➢Developed, managed and executed a three-month long social media contest called #AnAppleADay that extended across three social platforms – Facebook, Twitter, Pinterest ➢Prepared all appropriate communications to announce, promote and progress the campaign digitally and in print ➢Expanded the #AnAppleADay social contest to an internal wellness challenge and developed corresponding materials ➢Enhanced Search Engine Optimization (SEO) strategies by revising and contributing to segmented resource pages capitalizing on industry-specific keywords and phrases ➢Was actively involved in the digital campaign to develop a mobile friendly interface for our members to enhance their user experience ➢Was involved in the digital campaign to develop a responsive, user-friendly website for a new product

➢Obtained a firm foundation in the Creative Suite applications ➢Designed graphics and advertisements for the company's webpage and email list. ➢Gained beneficial insight into the fundamentals of web design and web development ➢Shadowed professionals as they developed and operated their unique customer-centric software and ecommerce websites

Emphasis on Web Design and Web Development