Megan Soule

• Developed and led high-impact storytelling cadence for Buick and GMC, coordinating with global counterparts and managing multimillion dollar programming budget. • Oversaw media strategy development and data-driven story mining for product reveals, updates, and brand announcements, creating compelling materials and sharable content. • Managed AOR partnerships for ongoing and milestone activations, creative briefs, and special content development, driving talent development and cross-channel collaboration.

• Led brand & strategy development for GM Envolve rebranding and launch, providing strategic counsel on media strategy. • Partnered with product and brand teams on broadcast approach for new reveals and major EV infrastructure partnership. • Advised senior leaders in broadcast engagements for corporate and product announcements, including GM's partnership with Tesla to expand our charging network.

• Led strategic timelines for reveals, announcements, and drives for Chevrolet Trucks and Full-Size SUVs, ensuring brand thought leadership and managing major issues. • Developed storytelling cadence for the portfolio, strengthening media relationships across automotive, business, tech, and content creator categories. • Collaborated cross-functionally with sister brands, marketing, engineering, and others to build integrated communications strategies.

• Led the development of a comprehensive communications plan to position GM as a leader in electrification, fostering strong relationships with industry media and analysts. • Identified key differentiators in GM's tech and EV strategy to shape external perception of GM's innovation roadmap. • Collaborated cross-functionally to harmonize messaging across internal communications, brands, government relations, and more on GM's electrification vision.

• Directed strategy, program development, and media outreach for product launch events and trade shows, resulting in strong media reception and coverage. • Crafted and pitched hard news and trend insights, managed product review testing, and trained SMEs on key message delivery. • Built key relationships between communications and marketing teams, collaborating with design, engineering, and product planning partners for brand alignment and creative execution.

• Managed key clients including Microsoft, Carbonite, and Best Buy, cultivating brand storytelling and launching products through various funding rounds. • Built relationships with media, analysts, and influencers, leading to a 2013 PRSA Silver Anvil Award for B2B marketing. • Launched over 20 products at CES, including connected car technology and drones, through successful media tours and reveal events.

Managed wide range of social networks including: Twitter, Facebook, LinkedIn, Flickr and YouTube on behalf of Detroit PRSA Chapter.

Interviewed resources and drafted, edited and published news releases regarding student and department activities around campus for local and regional news purposes.

Served as an internal public affairs intern supporting the IT staff for The Dow Chemical Company.

In 2005 I was honored with the PRSSA National Gold Key Award and the PRSSA National President's Citation Award