megan peters

* After my time as a summer intern on the client services team, I was hired part-time during my senior year of college to continue working as an account coordinator and strategist. * Performed market research plan to create new client's brand: included external environment/competitive analysis and survey creation/implementation * Provided support for account management team in account planning and research * Researched local and national business trends to create a new business strategy * Wrote project briefs for client projects; developed buyer personas for new clients * Created email strategy, conducted A/B testing, and generated reports on biweekly emails for B2B retail client * Managed content for affiliate non-profit on WordPress site and Facebook, using copywriting and simple HTML * Trained in QuickBooks interface to create POs, ran YTD and time-variance reports for clients * Sourced and implemented new project management software, Wrike

* I was elected to Associated Students of Westminster College executive cabinet as a voting member and have since implemented a new brand for the ICC. * ◘ Created and manage 2014-2015 ICC budget of $25,000 * ◘ Reviewed and approved budget proposals and new club proposals * ◘ Coordinated the receipt of materials from over 40 club officials * ◘ Led biweekly meetings and semi-annual training sessions * ◘ Sourced advertising materials and designed flyers for branding purposes * ◘ Increased Facebook likes by 240% with branded materials and weekly updates

* ◘ Established Westminster's first nationally recognized Residence Hall Association chapter * ◘ Organized annual programs in residence halls (e.g. Talent Show, Mr. Westminster pageant) * ◘ Won IACURH regional award "Community Service Event of the Month" for Mr. Westminster * ◘ Coordinated attendance of five chapter members at regional conference in Albuquerque, NM * ◘ Collaborated with Associated Students of Westminster College on big events (e.g. Block Party, Cosmic Bowling)

* Processed data from online applications and mailed documents * Trained new workers; helped develop comprehensive training manual * First student trained to print communication flow for all prospective students; included list filtering and mail proofreading * Imported and processed applications and school forms from five different admissions systems into central CRM * Administered with annual entering class’s Facebook page * Placed calls to 30 prospective students per day in call center * Provided support to front desk as needed

* ◘ Normalized member information from spreadsheets for creation of new Wild Apricot database. * ◘ Brainstormed new social media tactics for Facebook and new benefits for members. * ◘ Assisted at bi-monthly events, including check-in and networking with local business owners. * ◘ Drafted member thank you letter. * ◘Created Tumblr to feature weekly interviews, increasing SEO for members & Vest Pocket

* ◘ Planned two new Welcome Week activities, featuring three local businesses, e.g. Lazy on the Lawn and SAC's Diner * ◘ Planned Chili Cook-Off event with 100% donation rate from five different local businesses * ◘ Planned two brand new events in spring semester, including cooking class and SAC Buys Local * ◘ Incorporated parent feedback into Kids Clubs by increasing club roles at events * ◘ Partnered with 3 campus clubs in Halloween-themed Kids Club, increased to 6 clubs in February's Kids on Campus event * ◘ Volunteered bi-monthly during summer at Sugar House Farmer's Market as a marketing tool for Kids Club

* ◘ Organized three dances per year: Lights Out (Welcome Back) Dance, Halloween Bash, Under Construction (Spring) Dance * ◘ Hired DJs, scouted venues, designed decorations, managed budget of $6000+ * ◘ Increased attendance at fall dances by 40% over previous year * ◘ Introduced 6 new events to the calendar (e.g. States Fair, Concert on the Green, Sugarhouse Dine-O-Round, etc) * ◘ Attended National Association for Campus Activities (NACA) Conference in Grand Rapids, MI.

I support the brand team for one of our largest sales divisions, supporting internal client projects and external marketing, as well as taking ownership of events, surveys, inventory, and team processes.

Activities and Societies: Delta Mu Delta Honors Society, Student Activities Commission: Dance Chair (2012-2013), Community Chair (2013-2014), Residence Halls Association (RHA): President (2012-2013), French Club, Presidential Ambassador, Griffin Orientation Leader, Student Honors Council Secretary