Megan Medaris

• Successfully launched local listings management for 222 individual Art Van store departments increasing Q1 Google My Business impressions by 112% to 15.3M and customer actions by 45% to 343.7K • Guided the development and launch of schema on 10,000+ product pages resulting in 1.5M impressions for product rich results • Oversaw the implementation of 250 AMP-enabled landing pages decreasing load times for mobile visitors to <1s and delivering $111K in Q1 e-commerce revenue • Developed the SEO Strategy for the Art Van website. • Executed technical and content optimizations informed by keyword and competitive research. • Managed a team of content writers. • Managed the relationship with a 3rd party SEO agency to ensure successful delivery of planned initiatives. • Partnered with website operations, merchandising, paid search and social teams to deliver a consistent brand experience.

• Partnered with Product Managers to improve existing products and innovate new products aligned with website performance, customer retention, and internal efficiency. • Supported client-facing teams and customer-base to deliver and communicate product enhancements. • Drove website optimization pilots to identify best practices and enhance product and service value. • Created Google Analytics dashboards and Google Data Studio reporting used by internal groups to identify optimization opportunities and communicate product and service value.

• Supported high-spend, high-touch clients with data-driven strategies designed to grow organic visibility. • Conducted technical SEO audits and implemented strategies to correct found issues. • Developed keyword and content strategies aligned with client goals and tied to KPIs. • Partnered with account teams and customer stakeholders to deliver holistic strategies to drive business results. • Managed the SEO implementation activities for 200+ websites participating in a million dollar OEM website promotion. • Oversaw a monthly collaboration group for team members to share knowledge and drive product innovation. • Presented on a range of SEO topics to enhance internal subject matter knowledge.

• Managed SEO programs for a book of clients developing strategy aligned with business goals • Maintained regular communication with clients acting as an SEO consultant and presenting results on a monthly and quarterly basis • Optimized on-page elements including title tags, meta descriptions, h tags, and content to increase search visibility and drive organic lead generation • Addressed technical SEO issues including website architecture, crawl errors, and indexation • Collaborated on large-scale projects to drive business growth • Utilized SEO tools to inform campaign improvements including Google Analytics, Google Search Console, SEMrush, Screaming Frog, and Majestic SEO

• Managed PPC campaigns for clients across a range of industries • Utilized PPC data to inform campaign improvements resulting in increased conversions and ROI • Performed keyword research for local and national industry-leading clients • Implemented meta-data optimizations for client websites that aligned with industry best practices • Developed website and blog content optimized for users and search engines • Engaged in link-building activities, specifically prospecting and establishing connections in order to build relevant and high quality backlinks for clients

• Wrote and copyedited all marketing copy: blogs, newsletters, email, direct mail, web, fundraising appeals • Established and managed social media presence: Twitter, Facebook, YouTube • Utilized analytic data to enhance web and social media engagement: Google Analytics, Facebook Insights • Designed marketing materials • Wrote and executed grant applications • Participated in the planning of fundraising events: vision, vendor selection, solicitations, coordination