Megan Lavalle

· Use multi-channel marketing tactics, such as email marketing, social media and content marketing, for both the consumer and wholesale businesses · Managed and executed marketing calendar by creating content to use across multiple social media platforms such as Instagram and Facebook · Partnered with lifestyle and fashion influencers to generate on-site traffic and raise brand awareness · Targeted prospective customers from consumer generated leads and market research · Used HubSpot CRM software to track current customer base as well as assist with proactively suggesting reorders · Assisted with trade show implementation and successfully pitched product to obtain new accounts and sell in additional SKUs to current accounts · Handled all customer service inquiries for consumer and wholesale businesses in a friendly and timely manner

· Manage public relations endeavors for key clients through media relations · Perform weekly analysis of Facebook Insights and Google Analytics reports documenting online presence of various clients to capitulate on findings and advise on strategy execution · Initiated social media promotion that gained media attention from Poynter, leading to a positive commentary around our client among its 2M active users · Secured media coverage in a 45,000-user monthly readership outlet (more details)

• Curated and managed social media accounts for multiple clients accounts, crafting language to the tone of our audiences • Improved efficiency and strategy by providing a Google and Facebook analytics assessment • Conducted intern interviews, and actively participated in strategy meetings

· Refined public relations skills and gained professional experience working directly with 10+ key clients, including Wilmington Beaches, Concord Hospitality, PSCU, and Moe’s Southwest Grill · Drafted pitch letters and press releases, conducted research, managed social media efforts across multiple platforms · Leveraged Cision and Microsoft Excel to pull and retain records of media grids and contact lists

• Manage social media accounts for franchise venue located in Austin, Texas: The Addison Grove. Increase Pinterest followers from 6 to 51 in just over two weeks while also raising Instagram followers by 24.5% • Use social media as a tool to establish relationships with local Austin, Texas wedding vendors • Gain experience in event coordination by working day-of events • Exhibit extreme precision and attention to detail to promote overall consistency of the Merrimon-Wynne House brand

· Stimulated fundraising efforts via blog posts engaging stakeholders for a 31-day crowdsourcing campaign raising over $14,000 · Coordinated fundraising event hosting 60 guests and raising over $1,200 · Organized recurring marketing events hosting 40+ attendees each · Strategized fundraising and communication tools for bi-weekly “Pop-up Café” events · Utilized Microsoft Publisher to design newsletters, fliers, and communication materials