Megan King

Led public sector lead generation efforts for cybersecurity OEM partners, coordinating with internal account teams and channel distributors to support federal-focused campaigns and webinar/event initiatives. Strengthened channel alignment by ensuring consistent messaging, accurate targeting, and timely follow-up across joint campaigns with partners such as Ivanti and CrowdStrike. Built structured outbound workflows and follow-up processes that improved campaign visibility, boosted event engagement, and increased the quality of federal outreach. Leveraged GovWin, SAM.gov, and market research tools to map decision-makers, refine targeting strategies, and support proposal development.

Created the company’s first structured SLED prospecting system, mapping accounts, personas, and outreach motions for state, local, and education markets. Built repeatable cadences and lead-tracking workflows using Sales Navigator and Close.io to standardize engagement quality. Contributed to RFP development and field engagement programs that increased brand visibility and opened new SLED opportunities.

Built and led a 10-member SDR team, achieving an average of 125% quota attainment. Optimized tools like Salesloft, Gong, and Salesforce, improving workflows and team performance. Designed and executed onboarding programs, reducing ramp-up time by 30% and boosting team readiness. Partnered with marketing to align messaging and campaigns, increasing engagement and lead-to-SQL conversion rates. Hosted weekly cold call coaching sessions, fostering a collaborative environment and improving objection-handling skills.

Directed a hybrid team of Account Executives and SDRs, implementing territory management strategies that increased deal velocity and pipeline health. Created scalable hiring processes, including crafting JDs, interview panels, and onboarding frameworks to support team growth. Collaborated with marketing and product teams to design personalized campaigns that enhanced pipeline velocity and client engagement.

Led the migration from HubSpot to Salesforce, automating workflows and improving CRM accuracy and reporting. Conducted a large-scale data cleanup initiative, optimizing account segmentation and lead scoring processes. Built reporting dashboards that improved pipeline tracking and provided actionable insights for leadership.

Managed full-cycle sales for SMB customers, generating pipeline through cold calling, email outreach, and inbound follow-up. Built early sales playbooks and outreach frameworks that improved consistency and lead conversion. Supported brand visibility through social media engagement and presence at industry events.

During my time at TILT Holdings, I played a key role in expanding our SaaS client base by securing 250 new accounts and generating over $500k in net new annual revenue. My efforts were focused on lead generation across a 20-state territory, where I successfully expanded our CRM product into 8 new states, significantly increasing our market share. I worked closely with marketing, product, and development teams to ensure a strong product-market fit, which resulted in higher customer satisfaction and adoption rates. My ability to forge effective collaborations and drive targeted sales efforts contributed to our overall growth and solidified TILT’s position in a competitive market.

I began my journey with the Tigerlily Breast Cancer Foundation as a dedicated volunteer, where my passion for the cause led me to be awarded Volunteer of the Year. This recognition was a testament to my commitment, as I played a key role in organizing events like a 5K race and supporting programs for young women with terminal breast cancer. My volunteer efforts transitioned into a formal role, where I took on fundraising and project management responsibilities. I excelled in grant writing, securing vital partnerships with donors and corporations, and organizing impactful events. I also led initiatives such as a podcast and blog focused on terminally ill women, and had the opportunity to speak on Capitol Hill and on television, advocating for our mission.

At Cancer Treatment Centers of America (CTCA), I served as a Business Development Representative, supporting prospective patients by coordinating treatment options. My responsibilities focused on following up with inbound leads and re-engaging older cold leads. I primarily connected with patients through phone calls, with some email communication, to ensure they received the information and support needed to make informed decisions about their care. This role allowed me to develop strong communication skills and a compassionate approach to helping individuals navigate their healthcare options.