Megan Klaire

Content Management: Manages and organizes digital assets post production and ensures they are delivered to teams for use. Brand Strategy: Leads and supports brand strategy across all digital mediums, collaborating with sales, customer service, and E-commerce teams to ensure they are comprehensive, up-to-date, and aligned with brand guidelines. Creative Direction and Production: Leads and assists in planning, producing, and directing e-commerce and merchandise photoshoots. Contributes to set design and execution, captures supplemental content via iPhone for use of Social Media team. Brand Material Design: Designs hangtags, packaging, and other branded materials to enhance customer experience and brand recognition. Maintains and updates company’s outward-facing branded materials including website, ads, posters, flyers. PR and Collaborations: Engages in PR outreach to collaborate with other brands for photoshoots, expanding brand visibility and fostering partnerships. Social Media Strategy: Assists in managing the Social Media Associate and collaborates with the Social Media Manager to plan and visualize social content, ensuring consistency with brand voice and aesthetics.

Retouched product and model images, utilizing assets to create content for online retail platforms. Spearheaded development of enhanced content across online platforms, significantly improving product visibility and consumer engagement for e-commerce and Amazon teams. Brainstormed and devised concepts for upcoming marketing campaigns and photoshoots. Worked with Brand team to conceptualize and design ads for magazines and brochures, to write copy and innovative product names. Supported Communications team by creating content for all social media platforms. Acted as a producer on set during photoshoots, managed and organized content post-production for editing and distribution.

Lead Content Producer Spearheaded the creation of images and videos across all digital platforms, enhancing brand visibility and engagement. Designed graphics for ads, products, and merchandise, contributing to a cohesive brand aesthetic. Served as producer and editor for the daily Instagram live show, "Evolved 11”. Social Media Growth - increased the brand's social media following by 30,000 on Instagram within 4 months of employment. Trained and led a team of 5 in aligning content production with company branding guidelines.

Expertise in framing, fitting, and presentation of diverse artwork. Proficient in stocking and merchandising boutique products, alongside meticulous coordination and pricing of merchandise. Served as a general gallery hostess, providing exceptional guest service and support to the owner during art openings and various exhibitions.

Supported production coordinators and executive producers by managing daily responsibilities. Facilitated production meetings, documented proceedings, and disseminated reports. Orchestrated the logistics of show materials, ensuring smooth transitions for both incoming and outgoing items. Oversaw the maintenance of a project management database. Executed a range of administrative tasks including payroll processing, timecard management, and invoice handling.

Responsible for attending and covering events on campus that are sponsored by Purchase Student Government, for contributing content to the PSGA website, and designing posters for events.