Megan P.

In this role, I lead strategic graduate admissions and recruitment initiatives that have resulted in consistent enrollment increases, driven by technology-based efficiencies through platforms like Salesforce CRM, WebAdMIT, and Calendly. I manage a high-performing admissions team, fostering a collaborative culture through regular 1:1s, team retreats, and professional development. I’ve strengthened admitted student retention by revamping pre-program communications and launching our first cross-functional “Admitted Student Open House.” I also transformed new student onboarding across 35 academic programs with a centralized orientation plan, and built a flexible non-degree recruitment pathway in response to market demand. My work includes policy development, data reporting, and cross-functional collaborations that enhance the student experience while maximizing resources.

In this role, I led high-volume graduate admissions recruiting with a strong focus on applicant outreach, interviews, and follow-up—personally converting over 34% of applicants and contributing to record-setting enrollment for Fall 2020 and Spring 2021. I developed and executed communication strategies, including multi-phased email campaigns, website enhancements, and webinar participation. I coordinated and delivered a cross-functional onboarding plan and training materials to support new employee orientation. Additionally, I enhanced the admissions interview and follow-up process to improve qualitative data collection in Salesforce and ensure consistent messaging throughout the admissions funnel.

In this role, I led admissions recruiting for the Indianapolis metro area, increasing enrollment by over 33% year-over-year. I managed social media campaigns to highlight campus value and adjusted strategy based on engagement data. I also created onboarding materials for new staff, supported cross-functional event planning, and coordinated travel logistics for a team of recruiters to target high-conversion areas.

In this role, I led new business advertising sales efforts, closing over $150,000 in one year through targeted outreach and tailored communication strategies. I created and presented custom advertising proposals, including sample radio ads, and managed cold-calling and client engagement to drive results.