Megan Niquette

Represent and support a roster of diverse creators in the arts and sciences with content strategy and brand partnerships

Strategize and execute custom influencer and affiliate programs for brands seeking entry into the creator space with an emphasis on maximizing the opportunities provided by each creator partnership to achieve full-funnel results

Lead a team of 25 direct reports, ensuring quality creator sourcing and brand safety vetting on all Influential campaigns for major brands including Hilton, Pepsi, NFL, Disney, Amazon, and many other Fortune 500 companies Work cross-functionally to improve processes, address inbound feedback on team performance, provide insights for product development, and generally maximize efficiency and profitability Provide talent selection support for high-stakes campaigns, leveraging expertise in budget complexities, sensitive creator sourcing criteria, client education, and diverse industry nuances to ensure campaign success.

Spearhead strategic direction and establish processes for a talent management team focused on enhancing creator success upon joining the platform through education and data-driven insights. Set measurable team objectives aimed at maximizing GMV Oversee comprehensive goal setting and data tracking initiatives for both the talent management team and creators, ensuring alignment with organizational objectives. Compile weekly reports for executive leadership and investors, providing insights into team performance and platform metrics. Direct the sourcing and internal distribution of valuable creator feedback pertaining to platform usability, campaign experiences, and talent manager effectiveness. Facilitate continuous improvement efforts by leveraging actionable insights gathered from creator interactions.

Lead strategy and execution for all IPSY partnerships with creators under 1 million followers, including monthly creator posts supporting every brand partner in each month’s subscriptions --75+ brands and 150-200 products/month, Q1 2021 goals exceeded by 69% and brought in 10x ROI (EMV) Start-to-finish management of paid partnerships with creators of varying audience sizes each month to support cross-functional IPSY teams including Brand Partnerships, Growth, Social, Production and IPSY’s in-house brands Lead KPI tracking for the Creator Partnerships team, with a focus on building brand awareness for IPSY and its sister brands, supporting and delighting IPSY’s brand partners, and ensuring inclusivity and diversity goals are exceeded Manage IPSY’s Open Studios program, which consists of ~8,000 creators globally and provides education, paid partnership opportunities, events, production studio access, and networking opportunities for talent of all sizes

Identify and onboard influencers from all major content verticals with experience creating short-form video content Provide day-to-day support to top creators and help burgeoning talent on the platform grow their audience Build the Flipagram creator program alongside the product team (including introducing creator rewards, managing booth/panel/party execution for Vidcon, and developing a system for CPV-based payment) Develop relationships with and manage the logistics of large-scale talent onboarding deals with MCNs and agencies Plan and manage influencer marketing campaigns promoting Flipagram and specific in-app challenges

Research, engage and recruit influencers for specific influencer marketing campaigns and Channel Factory’s overall network of talent Research and develop best practices for influencer executions Brainstorm creative concepts that fit best with campaign/client asks Manage influencers on creative executions during campaigns Prepare and provide influencer campaign reports – weekly and wrap Maintain and manage influencer relationships through talent direct, managers, agents and internal networks

Work within the YouTube CMS to: -manually claim videos -issue strikes -assess disputed claims -whitelist channels -adjust monetization and content ID settings -invite channels to the network Work with contacts at other MCNs and YouTube to solve copyright disputes Work with YouTube to remove copyright and community strikes Pull analytics for use by sales team and partner managers

Manage digital assets including videos, images, and PDFs Maintain the USC Marshall School of Business website using a Drupal-based CMS