megan lasuzzo

* Design and approve graphics for emails, website content, banners, printed materials and other assets * Manages daily tasks and responsibilities of the email marketing team * Establishes vendor relationships and executes their vision through agreed-to campaigns and creative

Daily content creation and design for weekly promotions -Measure KPI’s utilizing Google Analytics, Shopify Analytics, and MailChimp Reporting

* Created all Marketing materials including product labels, handouts, banners, and social media content * Developed social media strategy and campaigns * Designed blogger outreach program * Grew consumer followers, from 70 to 30,000 * Participated in direct consumer and market research * Utilized Photoshop, Illustrator, SketchUp, InDesign, Google Analytics, SEO Optimization, Shopify, MailChimp, Google Trends, Alexa, and Quantcast

* Manages customer requests * Utilizes Dynatron software to create and modify customer reports * Analyzes industry metrics to help the consumer improve KPI's * Responsible for B2B Marketing, emphasizing use of HTML * Monitors the end-to-end solution for COOP * Created marketing campaigns for the automobile industry * Leveraged tools such as Photoshop, Illustrator, and InDesign * Accountable for gathering industry marketing data

* Assisted customers and distributors with creative/graphics * Managed the BDC and assisted clients with their declined marketing * Continuous communication with the customer to ensure customer satisfaction

* Responsible for opening and preparing stock for the sales floor * Maintain visual standards of merchandise regularly * Merchandise per directive * Use point of sale terminal * Sales of $1,500-$5,000 a week helping to make store goals * Maintain and increase clientele base through customer relationship management * Provide exemplary customer experience * Utilize team selling to assist other associated to increase sales

* Responsible for opening, and assembling displays with merchandise * Maintained visual standards of merchandise regularly * Merchandized stock, with and without directives * Use point of sale terminal and used client relationship management * Utilized the internal online ordering for customers

* Website coordinator – Manages website updates via the CMS Joomla, Wordpress, and MindBody * Act as liaison for cross-functional partner groups * document, develop, and deliver on requirements * Responsible for graphic creation and editing utilizing the Adobe suite (Photoshop/Illustrator/InDesign) * Develops social media strategy and campaigns leveraging Hootsuite, Facebook, Instagram, Twitter and Pinterest * Delivers email creation and editing using Constant Contact, Dreamweaver, HTML/CSS coding

* Demonstrates Search Engine Optimization (SEO) techniques to manage Sheplers Google Analytics key metrics * Analyzes email metrics and KPIs to effectively grow revenues * Edits and copywrites for online content * Utilizes front and back end systems to edit and push live content on to an online store * Designs online content for Sheplers Fit Guide * Employs analytical and quantitative skills in current role * Provides analysis for top tier management on search term optimization * Exhibits project management skills while promoting teamwork effectiveness * Manages Sheplers blog (WordPress Platform), creates content, and publishes posts to engage customers * Owns aspects social media initiatives such as Facebook, Google+, and Pinterest

At Grayson, I studies musical theory, practiced three instruments, sang in the choir and jazz ensemble, and took all required basics. I graduated with a 3.69 GPA. Activities and Societies: Grayson County College Choir and Grayson County Jazz Ensemble

I mastered necessary stills in working in a professional environment, created multiple websites, merchandised a online catalog, designed many clothing lines, marketing campaigns, and analyzed many major retailers for industry trends, strengths, and weaknesses. Activities and Societies: Members of the Designing Arts, Zeta Tau Alpha Fraternity, National Retail Federation Student Association